Product photography is an important part of an eCommerce business since it is not only the sole means to demonstrate a brand’s products, but it is also the basis of consumer engagement and sales.
Because clients can only judge a product’s quality and worth via a screen, it must be aesthetically appealing and leave a positive impression right away since buyers are more likely to buy things with appealing visuals that give them a realistic sense.
An excellent product shot, however, is a blend of skills and visual representation. A common factor that is frequently disregarded is the importance of a backdrop and how it looks. The correct backdrop will enhance the image’s visual appeal and quality, as well as make customers interested in the product.
Although backgrounds are a vital part of any product image, it is almost impossible to make the image look the exact same as the product does in real life. This is where photo editing in the post-production process comes in. Edits like color correction and shading are very important in any photo editing process, and they can enhance the visual impact of images by enhancing their color and making them look authentic to the customers.
Importance of Shading Your Product Image Background
Since, during a photoshoot, a lot of factors like the lighting and the layout make and change the color on the product shot, most photographers opt to alter their images in order to acquire the desired color modification. This is one of the reasons why shading is such a crucial part of the editing process and hugely impacts the overall look of the image. Here are a few other reasons what the importance of shading your product image background in eCommerce is.
1. Removing background’s uneven light distribution
It’s critical that the lighting is product-specific so that the series of images in the collection has a consistent background. This is the most efficient way to remove unnecessary shadows and blemishes on the product image
Shading on the product image is extremely essential. It is important that they are evenly spread out throughout the image to make the product look appealing.
Read More: Easy Background Removing Guide
2. Realistic portrayal by removing background contrast
One of the most major benefits of shading is this. The use of color correction and shading gives the product image an authentic feel and helps to blend the background with the image seamlessly.
A product will appear fake and resemble a stock image rather than a product you are selling without proper retouching. A slight shadow cast near your goods might help it seem more realistic.
3. Removing background inconsistent and boring shading
When a product image appears to be realistic, it inherently is appealing to a customer. Shading not only adds an authentic feel to the product photo and the backdrop picture, but it also adds to the creative look of the image. Colorful shading increases the aesthetic of the image by harmonizing it with texture and raises the quality and value of the product and its brand in the eyes of the customer
4. Improper background removal affects customer attraction
On an eCommerce platform, the first priority is to make sure that your products will catch the eye of potential new customers. The best way to do this is to make sure that the image is attractive in terms of both authenticity and beauty.
When it comes to online shopping, viewers want to check every detail and assure themselves that their money is worth the product they are purchasing. Hence, the image background retouching and shading play a huge part in them making this decision as it is a determining factor on what kind of impression it leaves the customers with.
5. White background removal
It is well known that neutral-colored, especially white-colored backdrops are the popular choice for eCommerce platforms, however, the issue is that this type of background makes it harder for the product to stand out. White backdrops are thought to be a bit “monotonous” by some creative experts and even customers.
Background removal eliminates the white backdrop and adds a new solid or multicolored one which complements the product and the brand along with showcasing the freedom of creativity through the visual art.
Shading is especially needed for this kind of edit to ensure that the product does not detract from its original color but also matches with the new background and does not look out of place. To know more about background removal check this out.
6. Adding contextual background through background removal
For a contextual background in product photography, identify the lifestyle circumstance in which the product can be effectively displayed, and then develop photographs that help the customers see your product in action.
Although a white backdrop picture has its importance, it’s also a clever move to change it and provide them with a range of options. It is for the best when the photograph is in a setting that reflects your business brand. Photos like these are either taken in an environment or location-specific to the purpose of the brand or increase enhancement by adding a completely new background after removing the old one.
This sort of product image usually requires heavy editing in post-production to ensure there are no stray flares of light or minute blemishes that affect the image along with correcting the shading so that both the surrounding and the product either have the same or complementary hues.
7. Removing background excess light
This is important when there is an excess amount of light on the background which is overpowering the attention on the product. The easy way to fix it is to add more contrast between the product and the background to make the product the center of the customer’s attraction and this is typically done by adding shadows and adjusting the shading of the backdrop which is ultimately visually appealing and makes the customer want to purchase the product.
Color correction, shading, and background retouching of product photos are extremely intricate and far too vital to make a misstep during its editing process, hence, experts advise only a professional editor or a graphic designer should do the post-production editing.
Read More: Best Things About White Product Background
However, hiring designers can be costly, especially for beginners, and hard to maintain. A simple and effective solution to that is to utilize editing services that are readily available online who provide high-quality images at affordable rates.
While it may appear that the actual shooting is the most difficult aspect, there are many “small details” that need attention. Keep trying if you feel like the image of your product shots during the first few tries are unsatisfactory.
Product photography takes time and experience to perfect and can only be learned through trial and error. Hopefully, this list has helped you understand how to proceed with the process of shading and background retouching.