Selling jewelry products on the digital platform needs to have a distinct approach because of the meticulous preferences of online buyers. The only way of doing this right is to edit and retouch the photos by professional photo editors.
You need to meet the visual aesthetic needs of the customers so that they can make their buying decisions. Are you a jewelry business owner still wondering whether you need a photo retouching service?
Check out the points below highlighting the importance of jewelry photo editing and retouching services.
What is Jewelry Photo Editing and Retouching?
Jewelry photo editing and retouching involve the digital techniques of refining and enhancing the images of jewelry products to meet the standards of online presentation.
In this process, jewelry image retouchers adjust the product’s color to present the jewelry item accurately, remove the image background, and polish the image for a clean and flawless presentation of the product.
The process may also involve light adjustment, resizing and cropping, reflection and shine adjustment, and any other necessary enhancements. Jewelry photo editing aims to create captivating visuals for online and offline customers to build trust and drive sales.
Learn more: Best Jewelry Photo Editing Tools
Importance of jewelry photo editing
After capturing the photos, the photographers must enhance the product photos in the post-production table. It is even more important for jewelry items because of their intricate detail and structure. Below are the importance of jewelry photo editing.
Enhancement of visual appeal
One of the prime objectives of jewelry photo editing is to enhance the overall visual appeal of the piece. Jewelry retouchers take necessary actions to correct the color, adjust brightness and contrast, and correct shadow and reflection to achieve the desired results.
For a detail enhancement, they often zoom in on the jewelry pieces and improve the fine details of the product such as engravings and textures.
Presenting details and craftsmanship
Jewelry retouching often involves macro editing where the image editors work on the intricate designs of the pieces which may not be visible to the naked eye.
They enhance any specific feature of the product by using the zooming effect and showcase the craftsmanship that might have gone unnoticed in regular photography.
Consistency across images
Consistency and cohesiveness is a requirement for professional brand identity. In jewelry image editing, it is ensured that all the images have color consistency and background uniformity.
The image editors also make sure the size and scale of the image across the brand are the same. Additionally, they ensure the brand elements such as the logo and watermark are visible to create a unified brand identity.
Removing distractions from the background
As a retailer, you must want to keep the focus of your customers on the jewelry pieces only. To make this happen, the jewelry photos must be free from distractions from the background.
Jewelry retouchers do this job professionally by replacing the image background with a color that is soothing to the eyes. They ensure the overall presentation is professional and complies with the standards of the brand.
Learn more: 10 Best Backgrounds For Jewelry Photography
Cleaning and retouching jewelry products
Flawless presentation of the jewelry products is a vital requirement if you want to make sales online. The pieces you are presenting should be free from dust and scratches.
Jewelry retouchers remove these unwanted imperfections while working on them to enhance the overall appeal of the product. They also correct the reflective surface and eliminate other distractions if any to make the jewelry piece the center of attention.
Creating 3D or 360-degree images
3D or 360-degree images of the jewelry items are great ways to present them online. In these image presentations, multiple images of the same product are captured from different angles.
These images are then composed together to give them life. Creative 3D or 360-degree images require extensive image editing efforts to make sure all the images are consistent across all the frames.
How does jewelry photo editing benefit businesses?
In this section, I’ll discuss how jewelry photo editing can benefit the business and why a business owner needs it.
Increased sales and conversion
Jewelry photo editing can increase online and offline conversion by enhancing the brand’s credibility. The image editors will increase the visual appeal of the pieces, make them consistent across all platforms, and highlight the details of the product. The overall improvements in the jewelry images increase the conversion and sales significantly.
Achieving competitive advantage
Raw jewelry images are never equal to professionally edited ones in terms of visual appeal and aesthetics. Image editors apply their professionalism to highlight the unique features of the jewelry pieces, make them consistent, and adapt them according to the trends. All these efforts contribute significantly to getting an edge over the competitors.
Building trust and credibility
Accurate, consistent, and detailed presentation of the jewelry products helps build trust and credibility which ultimately enhances brand loyalty.
Professional jewelry retouchers maintain transparency while they represent the color and texture of the jewelry items. Thus, it reduces uncertainty, boosts trust, and increases the likelihood of sales.
Improved online shopping experience
If you want to be successful online you have to ensure that the e-commerce buyers are having good shopping experience. This is highly dependent on the clear, accurate, and transparent presentation of the jewelry items, detailed and highlighted showcase of the product, and maintaining consistency across all the platforms.
Jewelry photo editing service will ensure all these prerequisites to achieve the top level of customer satisfaction while the customers purchase online.
Social media engagement
If you want your customers to like, comment, and share your social media posts, you have to ensure the content is of high quality with top-notch visual attraction. You have to showcase product details and tell stories with imagery.
Additionally, you must maintain consistent brand aesthetics. If you can maintain this content-focused marketing campaign, your fan followers will increase and they will interact with your brand boosting the equity of your business.
Efficient marketing campaign
Business growth is highly dependent on marketing efforts. No matter how good quality products you have, if you can not communicate the benefits with the target audience, your business will not be successful.
Jewelry image editing ensures that you transparently and effectively present your product to the customers. A successful marketing campaign largely depends on high-quality marketing content. Imageries act as the core of the content that you need for any kind of marketing activity.
Conclusion
Everyone in the online and offline realm is focused on sales. Many of them are doing different activities to enhance product quality. Some of them are engaged with creative marketing campaigns.
If all these efforts are applied holistically, only then the business can be successful. Images are vital elements for marketing content. Therefore, if you want to be successful in jewelry business, you need to professionally edit and retouch your images before presenting them in front of your customers.
