The online jewelry market is growing at an unprecedented rate. In the current market situation, if you want to be successful in the competition, you must diversify the business and sell your products through different channels. Businesses often prefer to sell their jewelry products in multiple marketplaces to dilute their dependence on a single platform.
It also helps enhance the brand visibility and creates more opportunities to make sales. Do you know which marketplaces are the best for the jewelry business? In this article, I’ll discuss the top places where you can sell jewelry online.
9 Best place to sell fine jewelry online
There are several reputable and reliable online platforms where individuals can sell their jewelry. We have reviewed the nine best online platforms to sell jewelry products.
These platforms offer a convenient and secure way to reach a wider audience of potential buyers, ensuring a successful and hassle-free selling experience.
By choosing reputable online platforms, understanding the authentication processes, setting competitive prices, ensuring secure shipping, and providing excellent customer service, you can successfully sell your jewelry online and reach a wider audience of potential buyers.
1. Ebay
eBay is one of the top e-commerce marketplaces in the world with a staggering 690M monthly website visitors according to Similarweb. It ranks second in the e-commerce and shopping marketplace category in the United States. This place can be a great option for jewelry retailers to sell their products for a lot of reasons. Below are some of the pros and cons of eBay.
Specifications:
- Cost: 9-15% of the sales based on the sales value ( listing fee may also be included)
- Free shipping: No
- Minimum Value: No minimum
Pros:
- Ebay has visitors from all around the world. Therefore, you can expand your jewelry business worldwide if you have that scope.
- There are multiple pricing options such as fixed price and auction, which can provide the sellers flexibility while selling their items.
- You’ll have access to the seller tool and analytics to monitor your performance.
- The storefront can be customized to reflect individual brand identity.
- It has a user-friendly mobile application to meet the demands of the trend.
Cons:
- The competition is high on eBay due to its popularity.
- It has multiple charges and fees for listing products which can seriously impact sellers’ profitability.
- eBay changes its policy frequently which can force the sellers to change their business strategy.
2. Etsy
Etsy is another great marketplace to sell jewelry. It ranks fourth in the e-commerce marketplace category in the United States. With around 500M monthly visitors, this website has an around 1 billion in annual revenue in the recent year. There are a number of reasons why I have selected this marketplace as one of the good options for the jewelry business. However, let’s find out some of its pros and cons with key specifications.
Specifications:
- Costs: Fees include the listing fee, transaction fee, and payment processing fee.
- Free shipping: available for orders $35 or more
- Minimum Value: No minimum
Pros:
- Etsy is a niche marketplace that is better for selling handcrafted products such as jewelry.
- It offers community support, guidance, forums, and resources for the sellers where they can share their experiences.
- Etsy is a trustworthy marketplace for buyers where they look for unique and handcrafted products.
- Sellers can have access to global customers and diversify their business.
- The marketplace is easy to use for both buyers and sellers.
Cons:
- Etsy has various costs and fees which can impact the profitability of the sellers.
- It has limited branding and customization options.
- As a popular marketplace, it is highly competitive.
3. Amazon
Amazon is the most popular e-commerce marketplace in the United States. It ranks seventh in all categories in the world with a staggering monthly visitors of 2.6 billion. Amazon is not a specialized marketplace for selling jewelry. However, due to its popularity and acceptability, jewelry sellers can be successful on this platform if they can use it properly.
Specification:
- Cost: up to 20% of the total sales value.
- Free delivery: No
- Minimum Value: No minimum
Pros:
- The massive customer base is the biggest advantage of Amazon. A large customer base means more selling opportunities.
- Amazon operates in multiple countries which allows the sellers to get international exposure.
- Amazon has the FBA program which handles the storage, packing, and shipping of the products. It will allow the sellers to concentrate more on their core jewelry business.
- As an established marketplace, customers trust Amazon which is important for a higher conversion rate.
- Amazon has various advertising and marketing tools which is helpful for the sellers to promote their products to the right customers.
Cons:
- Amazon has substantially higher costs and fees compared to other marketplaces.
- It has strict policies such as the quality, and authenticity of the jewelry.
- You have limited branding opportunities compared to a standalone website.
4. Worthy
Worthy is a great marketplace for selling jewelry and luxury products. Although it is not as big as Amazon or eBay, its focus on luxury items has made it one of the best options for selling jewelry and diamonds. Worthy ranks 191 in the lifestyle ( jewelry and luxury products) category in the United States with a monthly visitor of around 240K. Below are some of the pros and cons of Worthy with its key specifications.
Specifications:
- Cost: 10 – 18% depending on the sales value.
- Free shipping: Yes
- Minimum value: $1000
Pros:
- Worthy will employ gemologists to value your jewelry item which will help you know the accurate value of the product.
- The jewelry assessment process of Worthy is transparent which helps the sellers make informed decisions while selling them.
- It uses auctions to sell the jewelry which may result in higher prices compared to the traditional fixed pricing method.
- This marketplace is secure and safe so that the sellers feel confident about the whole process.
- Worthy is convenient. Anyone can sell their precious jewelry items here without prior experience.
Cons:
- You can not sell cheaper jewelry items on Worthy.
- The costs and fees are higher which can impact the final amount you receive.
- As it sells through auction and bidding, there’s a potential of getting the products sold at a lower than the perceived value.
5. Walmart
Walmart is one of the most popular e-commerce marketplaces in the world. Approximately 6.5% of all the sold products of Walmart are jewelry. It has an estimated monthly visitors of around 517M. It ranks three in the United States in the e-commerce marketplace category. Walmart can be a great place for jewelry business owners to sell their products to the huge customer base of this giant platform. Below are the pros and cons of Walmart with its key specifications.
Specifications:
- Cost: up to 20% of the sales value
- Free shipping: No
- Minimum value: No minimum
Pros:
- Walmart is a recognized marketplace among buyers with a massive customer base.
- It has the required trust and credibility to sell jewelry online.
- The commission structure of Walmart is very competitive.
- You can integrate your product for both online and physical stores which will increase the potential of sales.
- Walmart has its own product delivery system that will spare you from the hassle of shipping.
Cons:
- The application and approval process for the third-party seller is a bit stringent.
- As a seller, you will have limited branding and customization opportunities.
- The policy for the sellers may change at any time which may impact your business strategy.
6. Facebook Marketplace
Facebook is the most popular social media in the world with an estimated 16B monthly visitors. As a jewelry retailer, you can take advantage of the huge popularity and visitor base of this social site to sell your products. However, selling on Facebook has pros and cons. Below are some of the key points.
Specification:
- Cost: no fees
- Free shipping: not applicable
- Minimum value: No minimum
Pros:
- Facebook marketplace is designed for local transactions. It can be a great platform if you want to sell your items in your vicinity.
- You can list your items conveniently and arrange local community meet-ups.
- Facebook has no or low cost for listing products allowing the sellers to earn more compared to other marketplaces.
- Buyers can make the transaction after viewing your Facebook profile which adds an extra layer of trust.
- Buyers and sellers can directly communicate on this platform. Sellers can engage with customers more easily than other platforms.
Cons:
- There is transaction risk on Facebook as the sellers and buyers are not verified in most cases.
- This platform is only suitable for selling products to the local market.
- Buyers do not have transaction options other than cash.
7. Bonanza
Bonanza is another good place to sell jewelry which is popular and ranked 52 in the United States in the e-commerce marketplace category. There are a number of reasons why this website is a good place to sell jewelry. This marketplace has 2.3M with an approximate annual revenue of $100M to $200. Below are some key pros and cons of this marketplace.
Specification:
- Cost: listing fee plus 3.5% commission based on the sales value.
- Free delivery: available
- Minimum value: No minimum
Pros:
- Bonanza has lower costs and commissions compared to other marketplaces which will allow you to retain more of the selling revenue.
- The customizable booth allows for a better and more personalized shopping experience for the buyers.
- Both buyers and sellers will avail supportive community support.
- It has a variety of payment options to ensure a hassle-free transaction.
- You can integrate the shop with some other e-commerce platforms. It saves a lot of time for the sellers.
Cons:
- The user base of Bonanza is not as strong as other online platforms.
- The marketplace is only focused on the USA limiting you to extending your business globally.
- Bonanza has limited brand recognition compared to the other popular e-commerce websites.
8. Sears
Sears is one of the oldest e-commerce platforms headquartered in the United States. It was founded in 1893 and has around 3.2M monthly website visitors. Apart from jewelry, the marketplace is popular for any fashion and home appliances. The yearly revenue of the company is more than a billion dollars and it ranks in the top 50 e-commerce in the USA.
Specification:
- Cost: $39 for the subscription plus a sales commission of 20% for the jewelry category
- Free shipping: available for a minimum order value
- Minimum value: no minimum
Pros:
- Sears is a trusted and established online retail platform with a good customer base.
- There is no long-term commitment required in this platform. You have to pay for the platform charge every month.
- You can use the warehouse of Sears to store your products. They will ship the product after the order is placed.
- There are different kinds of advertising opportunities on this platform including display ads, featured product ads, and brand showcases.
Cons:
- This platform has a moderate level of customer base
- You will have limited control over your branding. Sears has restrictions on how you present your product.
- It does not have global exposure.
9. TheRealReal
Therealreal is a reputed e-commerce platform ranked 12 in the United States. The current monthly visitor to this platform is around 12M. If you are an individual seller, looking to sell your jewelry or other luxury products, then this marketplace can be a great place for you. Below are some key pros and cons of therealreal.
Specification:
- Cost: 30 -80% on sales value for branded fine jewelry
- Free shipping: available for selected location
- Minimum value: No minimum
Pros:
- Therealreal is focused on luxury products. Therefore, jewelry products are suitable products to sell on this platform.
- The in-house gemologist of the platform will evaluate your items and confirm their authenticity.
- The e-commerce platform will take pictures of your valuables and upload them on their website. You do not have to take the hassle of product photography.
- Therealreal will pay you within 24 hours of the sale.
Cons:
- You do not have control over the pricing of your product on this platform.
- Your jewelry items may not be accepted by the gemologist if the products fail the authentication process.
- This platform is only suitable for individual sellers, not for retailers.
How to choose the right e-commerce marketplace to sell jewelry?
Fees and costs
There can be different charges and fees associated with the marketplace. Different e-commerce platforms have different commission and fee structures. Listing fees, transaction fees, subscription, payment processing, shipping costs, return and refund costs, and advertising costs are some common costs that you should consider while choosing the marketplace for selling jewelry products.
Type of jewelry you sell
Not all platforms are equally good for all types of jewelry. Some are designed for handmade products and some others can be suitable for fashion, luxury, or customizable jewelry. As a seller, you can be focused on a niche market such as bridal or wedding, vintage, and antique jewelry. Therefore, check the target customers of the e-commerce marketplace and assess whether they align with your niche market.
Marketing tools of the marketplace
Different marketplaces may use different marketing tools for promotion, advertising, social media integration, email marketing, SEO, analytics, cross-selling, and content marketing. If you have any specific preference, then check whether the marketplace you want to work with has that option.
Competition
How many sellers in your niche are already selling in the marketplace you are researching? If the number of sellers within the same niche is more, then try to avoid the marketplace. You can find a better alternative where competition is less. Working on a more competitive marketplace will be difficult for newcomers as the marketplace already has enough sellers to focus on.
Global reach
Some e-commerce marketplaces may have operations in multiple countries. They have currency shipping and logistics support for various countries. Such platforms may provide you the opportunity to diversify your customer base globally. Therefore, if you have a business goal of reaching beyond your boundaries, then you can take advantage of these marketplaces where you can sell your jewelry items in multiple countries.
Policy and restriction
Online markets have different policies for product listing and operation. You should check them thoroughly before becoming their seller. The policies may encompass product listing guidelines, quality assurance and authenticity, copyright policy, shipping and fulfillment guidelines, advertising guidelines, currency, and so on.
Payment option
A variety of payment options will help you reach a broader customer base. You may consider working with e-commerce that has credit or debit cards, digital wallets, bank transfers, and cash payment options. If the commerce is operating globally, check whether your customer will be able to pay with the existing payment option of the e-commerce.
Review and testimonials
Check reviews and testimonials of the e-commerce before listing your jewelry products on them. Find what the other sellers are talking about them. Focus on the reviews from the sellers related to your niche. You can check the ratings and reviews from third-party websites such as Trustpilot.
Conclusion
The choice of online marketplace is subjective. It depends on many factors that I have already discussed. Jewelry sellers need to make a shortlist first and then check the terms and conditions, policy, and commission structure before making the final decision. There’s nothing wrong with selling on multiple places but you need to be sure whether the marketplaces are the right fit for your business.
