Over the last ten years, the eCommerce industry has exploded. Every year, new trends and benefits emerge to make life easier. The eCommerce industry is also undergoing significant changes this year. New eCommerce trends emerge as technology advances at a faster rate. In-app purchasing, for example, has transformed the eCommerce industry by making life easier and faster.
eCommerce isn’t just about product photography anymore; it’s also about coming up with new techniques and trends to entice customers more than ever before. People are putting more emphasis on creativity and unique selling points (USPs) in order to sell more products and achieve their objectives.
eCommerce’s ultimate goal is to make the process easier. Customers switched from buying from online stores to buying from eCommerce to save time and money. With that said, the easier you make the navigation process, the more results you’ll get.
How to Grow Your Business with New eCommerce Trends in 2022
Global e-commerce sales have increased dramatically in recent years as a reason for the pandemic crisis. We’re in the midst of yet another eCommerce renaissance. The Entrepreneur reports that e-commerce’s share of total retail has increased from 13.8 percent two years ago to 19.8 percent in 2021. By 2025, this percentage is predicted to rise to 24.5 percent.
Customers worry about the shopping experience when they buy things online. That means that the only way to keep your eCommerce business growing is to evaluate it. With new technology and customer behavior trends looming in 2022, you’ll need to adjust to moving away from price battles and toward brand creation. I’ve compiled a list of the most prominent eCommerce trends that have swept the market.
The Rise of Visual Commerce
Instead of just using product photographs, eCommerce Business Trends 2022 uses a range of materials. You should think about user-generated material, interactive content, engaging and interactive videos, and more.
Here’s how to make the most of visual commerce:
- To boost quality and loading speed, change your default products from JPG or PNG to WebP.
- Make 360-degree photos or movies of your best-selling merchandise.
- Invest in a visual search feature that allows users to look for products by looking at photographs.
- To increase conversion rates, repurpose user-generated content on your product pages.
- Create Pinterest visual shopping advertisements to attract visitors to your website and boost purchases.
- To connect and combine offline and online content, use QR tagging.
- Create interactive 3D graphics, which is particularly handy when dealing with highly adjustable products.
The eCommerce Industry Is Being Transformed By Augmented Reality
Customers have a hard time visualizing a product on a screen and imagining how it would fit into their lives. This is where augmented reality comes in. Customers can use augmented reality to experience a real product without having to be physically present. It’s the new eCommerce marketing trends that most industries have already adopted, such as fashion, home appliances, and jewelry. Some of the most popular watch manufacturers, for example, allow buyers to use their phone camera to view which watch best fits their hands.
You might also consider a furniture item that can be seen in any part of the room using your phone’s camera. The shopper’s experience was dramatically improved by augmented reality.
The Number of Voice Searches Is Increasing Significantly
One of the newest commerce trends is voice search. Customers are busier than they’ve ever been. Some shoppers don’t even want to waste time typing terms into search engines or on eCommerce websites. Amazon, Walmart, and other well-known eCommerce businesses have begun to develop voice-activated eCommerce apps. It enables people to place orders via their smart speakers.
Marketing Automation Made It Easy To Get More Customers
Marketing Automation enhances communication, allowing you to attract and convert high-quality eCommerce sales leads, leading to more interested, engaged, and reliable customers. Scheduling email and social media postings, for example, allows you to send your marketing messages at the proper time and in the perfect volume. Marketing automation is used by 49% of firms. It’s now your turn.
Artificial Intelligence Simplified the Purchasing Process
Artificial intelligence is a new trend in eCommerce that eCommerce behemoths like Amazon, eBay, and Walmart have been working on for years. AI is the only way to arrange customers in today’s eCommerce industry. because artificial intelligence may help you categorize your customers based on their browsing history As a result, you may learn about their behavior, age, geographic areas, and more. According to Business Insider, retailers who use AI and personalization methods experience a 6 percent to 10% increase in sales. As a result, AI is something you can’t ignore.
Personalized Experience Increases Sales
Every customer, whether B2C or B2B, wants a personalized online shopping experience. Customers don’t have time to browse your website for hours; instead, they want recommendations or to find related products to what they’re looking for.
According to one study, scaling advanced personalization capabilities generates 25% of revenue. As a result, if you’re not using it, you’re missing out on a lot of money. You can use it to make your website more customer-centric.
Big Data Helps You Create More Personalized Experience
Customers are always aware of their personal data in this digital era, and some of them believe that an eCommerce site is collecting it and putting them at risk. As a result, experts are divided on the advantages of big data and how it affects the personalized shopping experience.
Big data assists brands in developing automated recommendation systems that personalize the shopping experience.
Brands can tailor recommendations based on gender, age, and product category using big data.
Mobile Shopping Creates Comfortable Experience
People have grown accustomed to shopping online. According to a recent survey of eCommerce sales, the majority of orders are confirmed by phone. Make your website as responsive as possible to increase user experience and attract more customers via mobile phone. According to research, mobile eCommerce has grown significantly and is still growing. To increase sales, experiment with your website and track the results.
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Chatbot Can Be More Than Your Personal Assistant
The majority of your conversions come from existing customers who are always looking for better services. They can get constant updates on their desired products via live chat, phone call, or email. Your personal assistant may not be able to handle a large number of customers in this case. Adding chatbot tools, on the other hand, can reduce your customer service workload, improve the customer experience, and be a part of a more comprehensive customer experience.
More Payment Option
Customers all over the world have adopted a variety of payment methods, including online payments and cryptocurrencies.
It’s no different in the eCommerce industry. Many eCommerce businesses offer a variety of payment options. The more options you have for your eCommerce business, the more opportunities you will have to attract customers.
Snap & Shop
Search options are rapidly improving. You can snap a photo with just your phone camera, and the search option will show you the product to buy. There are numerous photo apps available, such as CamFinder, and there will be many more this year. Pinterest, one of the most popular social media platforms, already has its own photo camera. It has the ability to recognize and interpret images in order to provide an accurate product description.
Influencer Marketing Becomes More Popular
Since the evolution of social media and video streaming platforms, the number of influencers has risen dramatically. They have a sizable following of people who buy their products based on their recommendations. Influencer marketing continues to be undervalued. Select an influencer who can better represent your company’s goods and services. You can dramatically increase your eCommerce sales by doing so. Simply be prudent in your investments.
User-Generated Content
With just product images, eCommerce appears to be boring; however, the trend now is to include user-generated content, which can help you increase your sales. Images, videos, reviews, a testimonial, or even a podcast can all be examples of user-generated content. Make content that is specific to your eCommerce store and can entice customers. Keep in mind that your viewers/customers will want to see you as an expert, so your offerings should teach them something.
Innovation To eCommerce Product Images
In 2022, bringing innovation to your product images will be critical. Customers are tired of seeing product images with a white background, which lack creativity at this time. Most eCommerce companies are now considering trends such as displaying multiple product styles and colors, displaying products in use and hiring models, and more. Before you invest in costly materials such as artificial intelligence and augmented reality, read How to Choose the Best Images for Your eCommerce Store and then move forward with high-end technologies to improve your customers’ buying experience. you can follow more article about DIY ECommerce Photography to improve your product image for online store
Businesses Should Optimize Digital Strategy for Conversion.
Getting potential customers to your website is simple, but converting them to sales necessitates a number of factors, including image quality, website speed, user experience, and more. You can also advertise your products through various channels to increase conversions. Furthermore, by varying your content, you will be able to attract more customers and persuade them to purchase your products.
Image Editing And Retouching
You can’t ignore image editing and retouching if you want to improve your images in the way that customers want. You can add or isolate anything you want with Adobe Photoshop and other image editing software. And it’s because of this that you can be more creative with your product images. Customers trust a company that demonstrates credibility through product images and creative marketing strategies. Don’t worry if you don’t know how to edit an image; hire a professional image editing company to handle all of the difficult work.
Final Verdict
Your competitors are all-embracing new eCommerce trends. So, what do you have to lose? Utilize all of the customer-favorite technologies to grow your eCommerce business. Customers have a large number of eCommerce websites from which to choose and purchase. Make sure that purchasing from your eCommerce website is simple and painless, and that you offer something unique that others don’t.
