Images heavily influence customers’ perceptions of your eCommerce business and items. Proper clothing photography makes a product stand out, conveys a sense of quality, and encourages potential buyers to purchase.
As per an article, 70% of internet customers use product images to help them decide whether or not to buy the product. If a picture speaks a thousand words, great product images are worth a thousand sales no matter what you are selling.
DIY Clothing Photography Strategies
There is no such thing as one approach to product photography. Product photographs, like the items and services offered by your eCommerce company, come in a range of designs and functions. Some of these are for regular usage, while others are one-of-a-kind and only used in extraordinary cases.
It’s critical to grasp the differences between each style of product photography and how to best capture them, whether you want to retain a consistent aesthetic across your product images or mix and match them tastefully.
However, many businesses lack the financial means to hire a photographer, let alone invest in costly studios and equipment. This is why we have put together DIY product photography strategies that you can use to beautify your eCommerce store on a budget.
Create an interactive environment to let customers connect with you
The fact is that whether you’re selling workout clothing or t-shirts, you’re selling a style of living. So when potential customers view your goods, they immediately begin to generate opinions and options about them.
By putting together a scenario, you can have an impact on the emotions of the customers. Try creating an environment that reflects the concept behind your product or service.
Image source: bikerumor.com
Lifestyle Clothing Photography
Showing your customers how they can use your products in their everyday lives is essential since lifestyle photographs reflect the story behind your product.
In addition to complementing individual product images on your product page, lifestyle photos are ideal for usage on social networking sites, emails, and advertisements since they draw the viewer’s attention and help your goods appear more personalized.
Image source: viewbug.com
360-Degree clothing product photography
360-degree photographs are becoming increasingly popular among eCommerce businesses. To capture the images necessary to accomplish this effect, photographers use a turntable.
Beginning with a photo of the item while it is facing front, slowly rotate the item around so that you can get the other images you require.
After that, you can put them all together and publish them to your eCommerce site for sale. Take some help from your family and friends if necessary.
Image source: iconasys.com
Use a low-cost background clothing
Lately, image backgrounds have been increasingly noticed by clients, where they provide the impression that the photograph was shot in luxury. Mix two contrasting colors and allow them to drip over a piece of cardboard to achieve this effect.
Image source: shutterstock.com
Make use of window lights to create a dramatic atmosphere
Natural daylight is an excellent source of illumination. The best part is that it is entirely free, and you do not have to spend hours rearranging light fixtures and lamps to take advantage of it.
Consider photographing your products near a window if you want to add some drama to a product shot. The effect you get is dependent on the time of day you are photographing it.
The light will be wonderful and warm in the evening, while the light will be colder in the early morning. You can create a cleaner look by placing a white background near the window or a reflector next to the window.
Image source: pixc.com
Product group photographs
Group photographs are about displaying more than a single product at a time. Group photography, which is frequently used for product kits and collections, highlights the variety of your products and provides the buyer with a more clear perspective of your product.
Since they give buyers a taste of your business as a whole, rather than just one product, these types of photos are ideal for use on social media and in commercials, among other places.
Image source: cnproductphotography.com
Using a fishing line, you may make your things float
Are you looking for innovative ways to make your items stand out from the crowd? For example, putting up an effective shot using a basic fishing line gives the impression that your product is dangling in thin air with little effort.
Connect a fishing line to the product and hang it from a stand overhead. While you can perform this on a basic scene using a photo editing service, such a ghost mannequin can be helpful.
Image source: pinterest.com
When it comes to outdoor photography, keep it as natural as possible
Outdoor photography is likely the most cost-effective option on our list. All you need is your camera, and nature will cover the rest! On a proper day, the outdoors may provide ideal natural lighting and create stunning settings for lifestyle products in particular.
All you have to do now is select the ideal background for your company. Then, make an effort to fit your products into the environment.
Image source: belindajiao.com
Use a light tent
Building your light tent, sometimes known as a lightbox, is another low-cost background alternative. It is a wireframe box with permeable walls that helps to diffuse light evenly around the main object.
To use a lightbox for lifestyle photography, you would need to photograph folded items as they are generally small. Alternatives you can make a backdrop with a solid color cloth and have artificial lighting on both sides for full clothing photography.
Image source: picturecorrect.com
Image source: photographybox.sg
Tips for clothing photography
Individual shots
The individual shot is one of the most prevalent styles of eCommerce product photography because it just has one object in the frame. These are frequently used in product catalogs, banner graphics, and product websites to highlight products that are not part of the entire collection.
Flat lay photography
The term “flat lay” refers to the practice of placing objects on a level surface and photographing them from above. It’s also known as a bird’s-eye view.
Flat lay photography may help you generate gorgeous clothing product shots that sell instead of using mannequins and models.
Capture multiple angles
The purpose of shooting from several angles is to give customers a new perspective on things. Some shoppers may prefer close-up shots.
Others may want to observe items from all sides. Finally, everyone may see themselves using your product in various ways, which can result in increased sales.
You can try eye level photography, high angle photography, low angle photography, as well as bird’s eye (flat lay for clothing photography).
Photo Editing for Clothing Photography
Have you ever thought why no matter what, photo editing is always recommended in every article you visit for a photography idea? Photo editing is not just a crucial part of the process but plays one of the main roles in promoting your eCommerce products and increasing your sales.
Even if you have an advanced camera, professional photographer, or an exclusive setup, photo editing is necessary. It must be from a professional service provider such as Uk Clipping Path.
Final Words
Customers use product images to check your product online. They can either persuade web users to make a purchase or encourage them to quit their shopping carts. This is why, no matter how big or small an eCommerce website is, creative product photography and editing are essential.
It’s not necessary to spend a lot of money to get great product shots. Creativity and inspiration, when paired with the correct tools, may go a long way.
