In the fast-paced world of e-commerce, where customers can’t touch or feel your products, stunning visuals are everything. They’re the key to building trust, showcasing quality, and ultimately, making sales.
But what’s the secret behind those captivating product photos?
Believe it or not, a pure white background for product photos can be your secret sauce. According to a study, 76% of product images online are presented with a pure white background to get the maximum focus.
Let’s discuss the key reasons behind choosing the white background for product photos.
What is meant by a white background for product photos?
A white background means the product is shown in front of a plain white surface. There are no lines, no patterns, and no other things in the back.
This makes the product easy to see. Many people think white is the best background colour for product photography because it looks clean and bright.
Using a white background also helps the product stand out. It keeps the photo simple. This is why online shops use white background product photography for most items. It makes all their product photos look neat and the same.
If something extra shows up in the photo, you can fix it. Many people use the object remover from online image free tools. These tools help remove small mistakes so the photo looks better.
Why is a white background important for e-commerce?
A white background helps shoppers see the product clearly. It removes all distractions and keeps the photo clean and simple.
In e-commerce, customers cannot touch the item, so a clear photo is very important. A white background makes the product look bright, honest, and easy to trust. It also helps all product photos look neat and the same on a website.
Many e-commerce platforms, like Amazon, eBay, and Etsy, require plain white background product photos for listings.
Here, we will share 10 reasons to choose a white background for product photos
1. White Background Catches Attention in the First Impression
You may need clarification on which item is for sale in lifestyle images. Because they aim to present a product in a real-life way. It ultimately focuses on multiple objects within a particular image.
But when you choose a pure-white background, you prevent any distractions that can defocus your main object.
A white background showcases your product in the main focal point. It leaves no unwanted elements in the image that can steal the focus.
Moreover, you won’t get tons of time to persuade your customers to purchase in the first place.
According to Forbes, it takes an average of seven seconds to make an effective first impression. A white background makes it possible within a moment.
2. It Excludes Color Effects from Surrounding Objects
Online shoppers tend to investigate the true product color in the images.
In other words, they want to be sure about the product color they are about to purchase. So, it’s crucial to present the true color of your product in images.
But any brighter object near the product can affect the product’s color. Brighter things may add unwanted undertones.
Again, the same object might seem different because of the warm or cold lighting, which results in losing the true color.
A white background for product photos is the one-stop solution to these issues. When shooting on a pure white background, no influencer will affect your true product color.
3. A Pure White Background Prevents Any Color Mismatch
Unlike any color, white reflects all colors equally. This way, the true hue of the products takes center stage.
It prevents all the flunky shadows and color casts from nearby sources that might mess things up.
Moreover, a white background for product photos with neutral lighting catches the exact color. It excludes any color mismatch, improving user experiences from the customers’ end.
4. White Background Creates Consistency in Branding
Repeated exposure to a signature style helps people remember your brand. When your audiences experience the same brand color, themes, and styles everywhere throughout your online presence, they recognize you easily.
Moreover, a consistent branding style sets the mood and evokes emotions for your brand.
Using a pure white background for product photos gives you the most consistency. It evokes comfort in your customers by utilizing natural light and focusing on the true color of your products.
Executing the lighting, angles, and camera reflectors in the same style for all the product photos ensures that you are a serious seller in the market who wants to stay.
Who won’t trust someone professional with his presentation?
5. It Speeds Up the Product Launch
Working on a plain white background is easier compared to other elements.
A pure white background also helps you create a lighter file size, which is a must when uploading online. This results in your product photos being prepared more quickly.
That is, a white background for product photos is helpful when you are on a tight schedule.
When multiple colored backdrops need time-consuming, complicated strategies to maintain, a white background prevents complications.
It saves time, money, and effort when presenting many products online.
6. White Photo Background Provides Solutions for Multiple Purposes
When you do white background product photography, you can utilize it for multiple purposes. You can create product photos with mono-color backgrounds or lifestyle images.
CG artists usually capture 36 photos from different angles on a white backdrop. They combine those images in the later stage to create a complete 360-image.
In e-commerce, it is required to upload multiple product images captured from different angles.
A 360-image is a one-stop solution to this problem, as it allows the audience to decide from which angle they prefer to see your asset.
7. It Is Applicable to Different Platforms
All e-commerce platforms require consistency with your product images. A plain white background is a key to this consistency.
Most of the eCommerce marketplace requires a transparent or pure white background for product photos, as it eliminates distractions and makes your products the primary focus.
No matter what the platform’s design is, a white background can create a cohesive product library.
8. White Background is Easy When Editing
It is easier to isolate your products from a white background with a photo editing tool.
It allows for precise adjustments like background removal and color correction. No messy background colors means less time spent cleaning up unwanted details.
9. It Reduces the Image File Size
When photographing products on a white background with your camera, the raw file records all the color information.
A white background has less color variation compared to a busy background. This means there’s less data to store, resulting in a smaller, faster-loading image for your website.
10. It Makes the Products Seem Larger and Brighter
White reflects all colors, bathing your product in even light. This brightens the product and fills in shadows, creating the illusion of a larger size.
Think of it like a spotlight – the white background pushes the focus onto your product, making it appear larger and more prominent.
Watch The Video: How to Shoot Perfect White Backgrounds Product Photos
If you don’t know how to photograph products on a white background, Karl Taylor’s video can help.
He shows step-by-step how to get clear, professional-looking photos. Karl has over 25 years of experience and has worked with top brands like Hasselblad, Broncolor, and Adobe.
His teaching is simple, fun, and easy for beginners and pros alike. Here is the video:
Get Professional Background Removal for Flawless White Backgrounds
If you have only a few product photos, you can use a common white background app like Remove.bg, Canva, or PhotoRoom to edit them yourself.
But it gets hard when you have many photos or don’t know how to edit.
This is where UK Clipping Path can help. We are the best photo editing service provider company with over 10 years of experience.
Our professional team edits photos manually. They make sure your product photos look clean, bright, and professional, even if you have a lot of images.
Conclusion
A white background makes your product photos look clean and professional. It helps customers see the product clearly and keeps your store looking neat.
If you have many photos or find editing hard, a background removal service can help. Experts make sure every photo looks bright, clear, and ready to sell.
Using this service can save time, improve your brand, and make your products more attractive to buyers.
FAQ
What color background is best for product photography?
White is the best color. It makes your product stand out. It looks clean and works well for online stores.
What is the difference between a transparent and a white background?
A white background is plain white. A transparent background has no color. Transparent images can be placed on any background later.
What is the purpose of a white background in product photography?
A white background keeps the focus on the product. It shows the real color and details. It also makes your store look neat and professional.
Does white color make objects look bigger in photos?
Yes. White reflects light and makes the product look brighter. This makes the product appear bigger and more attractive.
What if my product doesn’t have a white background?
If your product photo has a different background, you can remove it. Use a background removal service or a photo editing app. This will make your product look clean, clear, and ready to sell online.
Can I use colored backgrounds for product photos?
Yes, but white or neutral backgrounds work best. They make the product stand out and look professional.
How do I properly light a product on a white background?
Use soft, even lighting from multiple angles. Avoid harsh shadows and reflections to maintain a clean look.