Did you ever come across a product that looks so good that you instantly add it to your cart? This is what a good product image does to your brand. When we are shopping online, product images are the only thing we focus on. A good photo gives us the confidence to click that buy button.
That’s why a high-quality e-commerce model photography is not an option. It’s an absolute necessity if you want your brand to grow. When a customer sees a good product image, they get excited about the purchase. We are not talking about a pretty image. We are talking about an image that looks premium, so people want to have it. A bad photo can even make a great product look cheap.
This guide will show you everything you need to know. We will talk about everything from planning a photo shoot to delivering the best e-commerce shopping experience to your customers. Keep reading till the end to get professional photo editing tips that will help your product stand out from the rest.
What is E-commerce Model Photography?
E-commerce photography is all about showing off your products. If you can show it in the best way possible, people will want to buy it. Let’s face it, a premium image can bring in more sales than a basic image ever can. Now, let’s take at why this happens.
On-Model Photography
It’s exactly what the name suggests. On-model photography is when you use a fashion model in your product photography. We all know how famous brands use models to model their clothes or bags. This is the most powerful type of e-commerce photography.
Many large and small online stores offer ghost mannequin photoshoots or flat figure photoshoots. These are when you make your photos look like an invisible person is wearing it, or it’s just laid flat. Both of these are effective, but seeing a real person interact with a product is way more effective.
Professional models know exactly how to carry your product. This way, a buyer also gets to see how the product will look on an actual person. When a customer sees someone wearing a cloth or a shoe, they can easily imagine how it will look on them. This gets the buyers excited and ready to click the ”buy now” button.
The Purpose: More Than Just a Pretty Picture
Good model photography will make your brand look good and professional. But it does more than that. It helps online shoppers see exactly how it will fit on you. It also shows the dimensions and gives you an idea of how it will look on you. This image alone will help answer a lot of questions a buyer might have. It also helps the brand trust the buyers,
A plain picture will often lack emotion. Good e-commerce product photography will help you build brand identity. It will also help you target your specific customers. Do you like to play or relax? Your photos can tell a story.
Ultimately, the goal is simple. It’s to increase conversion rates and improve online sales. Better photos will definitely make your brand look good. But it will also help your brand make a lot of money.
Types of E-commerce Model Photography
There isn’t just one way to do model photography. Different styles work for different products and brands. Let’s look at the most popular types.
Classic Studio Photography
Studio photography is the classic choice for a reason. You have full control over the environment, which is a huge plus. You can create a perfect studio lighting setup and often use a clean white background to avoid distractions.
This is also where professional color correction becomes super important. You want the color of the product in the photo to match the real-life color perfectly.
Authentic Lifestyle Shots
Lifestyle shots are all about showing your product in the real world. This will show your customer how your product will look in reality. Just think of a picture where a couple of people are laughing and having a fun time. They are wearing your clothes or carrying bags from your brand. This helps you tell a story. This also helps you make an emotional connection with the viewers.
These types of shots are usually taken under natural light. Natural and realistic product images make your brand look more reliable. They now know how this product will fit inside their own lives. This type of lifestyle product photography is great for social media.
Detailed Lookbook and Catalog Photography
Have you ever flipped through a brand’s digital magazine? That’s a lookbook. Lookbook photography is very stylish and is used to show off a whole collection and its vibe.
Catalog photography, on the other hand, is more straightforward. Its job is to show the product clearly so people can see exactly what they are buying. Both are important for a complete set of product photos.
Your Step-by-Step Guide to a Successful Model Photoshoot
The first step towards getting your perfect e-commerce model photography is the photoshoot. This is the most crucial stage. This requires careful preparation and implementation. Now let’s talk about the step-by-step process of taking good photos.
Phase 1: Photoshoot Planning
If you have a good plan for your photoshoot, you are already halfway there. Before you pick up a camera, you need to make a checklist of exactly what you want from the photoshoot. Make another checklist of things you need for the photoshoot. This way you will save time and Money. It will also help you stay stress-free and organized.
When you make the checklist of shots, make sure you include every single shot you need. Write down every detail you want to include. Also, think of all the different angles for each product. This will make you have everything you need and then some.
This simple list keeps the photoshoot organized. It also makes sure you don’t forget anything important.
Phase 2: Model Selection
Model casting is the most important step for your brand.
Then comes modeling, which is a big part. It’s important to find the right image for your brand and your target audience. You can work with a modeling agency to find the right model for your brand.
After you find the right model for your E-commerce product photography, have them sign a model release form. This is a simple binding contract where the model gives you permission to use their photos for commercial photography. This is a must if you want to protect your business.
Phase 3: Lights, Camera, Action!
This is the fun part. The day of the photoshoot. This is where you will see your vision come to life. Make sure you have a clear plan for taking those amazing photos. Don’t be afraid to experiment and create your own images. Who knows! The results might surprise you.
On the day, you first need to decide on the location. You have 2 options:
- Studio
- On-Site
A studio will give you the freedom to control the lighting. This will help you experiment with light and shadow for those aesthetic vibes. On the other hand, an on-location shoot adds a character to your photos. This gives you the perfect natural lighting for those authentic lifestyle shots.
Next, you need the gears. You don’t need the most expensive camera gear. Although, having the best camera for photography can make a huge difference. But make sure to have a good lighting setup. Good lighting is everything when it comes to Model Photography for your brand.
Direction is the key to making or breaking your photography session. Don’t just tell them to stand there. Guide them into model poses for e-commerce that look natural. You want poses that highlight the fit of a dress or the features of a watch.
Phase 4: The Magic of Post-Production
Now it’s time for some magic tricks. Put away the camera and gather all the raw images. The most important work happens now. This is where those good photos turn into billboard-worthy model Photography.
The raw pictures need to be polished. Photo editing helps these pictures come to life. This is where all the details are perfected. Everything from adjusting brightness, contrast, and color correction all happens in this stage.
To get the professional product photos, you need high-end retouching. If possible, seek professional help. A professional painter will remove dirt, stains, or stains from your clothes. Make sure the images are clear and realistic.
Now that you’ve created your image, it’s time to fine-tune your image. This means resizing images. This will help the image load quickly without losing quality.
Don’t be afraid to seek professional help. Professional photo editing agencies like UK Clipping Path know e-commerce model photography inside and out. They know what works and what doesn’t. They will help you get those flawless photos that align perfectly with your brand and your audience.
How Does Model Photography Shape Your Success?
So, you have your amazing photos. What now? Now you get to see how they impact your business. High-quality model photography does more than just sell a single product; it builds your entire brand.
High-quality model photography plays a huge role in your brand identity. If you have consistent e-commerce visual content, people start to recognize you. This will help build trust with your customers.
The Direct Link to Conversion Rates
At the end of the day, you want more sales. Professional product photography has a direct link to your conversion rates. When customers can see a product clearly on a person, they feel more confident about buying it.
Seeing a product in action removes doubt. It helps customers answer questions like, “How will that look on me?” Answering these questions visually leads to more clicks on the “buy” button and helps you increase conversion rates.
Invest in Quality to See Quality Returns
A lot of effort goes into creating stunning product Images. Perfecting e-commerce model photography is a careful step-by-step process. The key points to remember are smart planning, creative photo shoot, and expert post-production. If done properly, this can completely transform your online store.
Investing in professional photography and editing is the best investment you can make for your brand. It will help you build trust and tell your story. But most importantly, it will help you drive sales.
Ready to elevate your product images? Contact UK Clipping Path today for a free quote on our expert photo editing and retouching services!
FAQs
1. How much does e-commerce model photography cost?
E-commerce model photography costs can vary $40 to $200. It mainly depends on the model, the photographer, and the studio costs.
2. How do small brands find affordable models?
Small brands mostly find affordable models using hashtags on social media like Instagram. Some new models may even work in exchange for photos to build their portfolio.
3. What is a model release form, and do I always need one?
It is a legal contract that gives you permission to use the photos for your business. Yes, you always need one for commercial photography to avoid any legal problems.
4. How many photos should I have for every product?
You should take 5-7 photos showing the front, back, and side views of every product. Also, you can add a lifestyle shot and close-ups of fabric texture or specific features.
5. Can I use AI to create model photos for my products?
Yes, you can! It is faster and cheaper than the traditional method. However, if you want to get an authentic look, then that can be a bit challenging with AI.
