Clothing photography is one of the most important parts for e-commerce owners, small fashion startups, and apparel product photographers. It helps them create high-quality product visuals for online use. This leads to shoppers’ attraction and influence to buy your clothes.
Did you know high-quality clothing photos can increase conversion rates by up to 30–40% compared to low-quality or inconsistent images? To create a high-quality garment product image, you need to apply creative ideas and techniques.
It offers a wide range of options for capturing premium-looking product images by applying creative ideas. This can include close-up shots of distinctive stitching, patterns, or textures that make the garment stand out.
Let’s walk through clothing photography ideas and tips. Here you can learn top e-commerce fashion photoshoot ideas, from flat lays to model photography.
Why Clothing Photography Ideas Matter
For fashion e-commerce businesses, capturing high-quality photos of clothing is essential. It helps to showcase product details, context, and texture.
But without proper photography ideas and creativity, you can’t successfully capture a high-quality image. That’s why clothing photography ideas matter.
By gathering photography ideas, you can capture images from multiple angles, across various processes, and in different setups
Clothing Photography Makes a Difference
If you run an online store, you’ve probably noticed that attractive photos can attract a wide range of customers. Creative clothing Photography does not require a significant investment or heavy photography equipment, but it can generate a significant amount of revenue. Professional photos leave a positive impression on your audience and help them trust you.
It’s simpler to distinguish yourself from the competition.
The eCommerce industry has grown dramatically, and the stakes have never been higher. To win a competition, you must stand out, which is how you must implement your clothing photography ideas. Because the images demonstrate the level of creativity and professionalism that customers expect.
You need to know what works best for eCommerce clothing photography to stand out from the crowd. Let’s see how you can boost your eCommerce sales.
Top Clothing Photography Ideas to Improve eCommerce Sales
It’s no secret that the ecommerce business has been booming for a few years, and competition has risen dramatically. People rarely, if ever, judge a brand based on its visual presentation, which is where ideas come in.
If your clothing items are photographed well and are appealing, you may see a significant rise in sales. With the mentioned clothing photography ideas, you can go a long way and grow your business on a large scale.
You need to know what works best for eCommerce clothing photoshoot ideas to stand out from the crowd. Here, I’ll show you how to enhance your eCommerce sales by using the top 4 clothing photography ideas.
1. Flat Lay Clothing Photography
One of the ideal methods is flat lay clothing photography ideas for eCommerce. This flat lay photography method can achieve the simplest impression in an online store because it does not add any mannequins or models; all you need to do is lay out the clothes and take the shots.
Before choosing the flat lay strategies, remember that every clothing item is suitable for this method, but some are not.
2. Ghost Mannequin Photography
When visitors are considering purchasing a piece of apparel, they try to think about how the item will fit them and how it should appear. Using ghost mannequin photography to create 3D effects all around the clothing can make people feel as if they are wearing it.
When you can’t afford to employ a model, a mannequin might be a good alternative for e-commerce store fashion photography. In comparison to model photography, this method saves time and labor. Make sure you take numerous photographs to ensure you get the ideal one.
However, if you want to save time and effort to take care of other parts of your business, considering the ghost mannequin services might be a great option for you.
3. Using Hangers
Hangers keep your garments in form and prevent creases; in fact, they have a significant impact on clothing photography ideas. All you have to do is gather at least a dozen hangers, iron the clothes, hang them on the hangers, and take the pictures.
4. Model Clothing Photography
Hiring a model is one of the best clothing photography ideas, as it can create a variety of looks. Because models can strike a variety of stances and allow you to photograph the product from various angles, allowing you to present it in the most enticing light possible.
When comparing clothing photography ideas on the internet, you’ll notice that clothing photographs featuring a lovely and handsome model receive the most attention.
Ecommerce Clothing Photography Ideas & Tips
When you are trying to capture clothing photography, you need to know some of the most important things. That helps you to capture high-quality images.
Here, I have provided the top 14 tips and ideas to capture an appealing product image.
1. Don’t Be Afraid of Using Your Own Camera
The camera is the first thing that comes to mind when it comes to clothing photography ideas for eCommerce. With the correct settings and positioning, you can get high-quality product photos with any camera. You’re good to go with a smartphone when implementing your clothing photography ideas.
Setting up a professional camera, on the other hand, is not as difficult as it appears. Even the camera’s manual mode can control ISO and aperture automatically. However, you must take command to obtain the greatest possible clothing photos.
2. Using Tripod That Produces Better Clothing Photography for eCommerce
Set up the camera on a tripod before shooting a single photo. It aids the camera in establishing a stable posture, reducing shake, and obtaining the desired results. Consider a mobile phone with a lens aimed at the topic; it’s difficult to hold it without your hands vibrating.
As a result, the photo may have inconsistencies that you don’t want to put on your e-commerce site. With a tripod, photographers take many photographs from various angles without compromising the image’s uniformity.
3. Choosing The Right Lens For Your Camera
Photoshoots for your clothing are all about capturing the distinctive aspects of a tale. You’ll be able to achieve varied angles depending on the focal lengths you choose.
The longer the focal length, the smaller the angle of view, and the higher the magnification, the longer the focal length. The shorter the focal length, on the other hand, the wider the angle of view and the lower the magnification.
When it comes to choosing the ideal lens for eCommerce product photography, you have many options, including fixed focal lengths, prime lenses, and zoom lenses with multiple focal lengths. There’s nothing wrong with that; it’s just a matter of personal taste.
Each focal length offers accurate catches from many unique angles as well as ultimate sharpness, resulting in truly stunning photos.
4. Keep ISO as Low as Possible
The sensitivity of your camera’s sensor is measured in ISO. This is one of the three critical aspects of controlling the exposure and allowing your camera to gain light. In most circumstances, the lower the ISO, the better the image will turn out.
If you take photos in poor light, you can increase the ISO to add more light to your photo and make the image flawless, but start with the lowest ISO possible and progressively increase until your product images appear properly.
5. Keep the Aperture as high as possible
Aperture refers to the amount of light that enters through the camera lens and is measured in values ranging from F1 to F22. To depict the proper apertures, the lower passes more light to your camera, while the higher aperture passes less light.
When you take many photographs with varied apertures, you will gain a better understanding. Because your product has to be more focused, you should keep the aperture as high as possible (F16 or F22) while taking clothing product images.
6. Keep Shutter Speed Slow and steady
The shutter speed of your camera influences the exposure time, or how long the camera’s sensor is exposed to light while taking pictures. However, a greater shutter speed can cause your photo to freeze, whilst a slower shutter speed may allow motion blur.
All you need to do with clothing photography ideas is utilize a tripod to better position the camera. It enables you to catch the correct exposure without motion blur or freezing. So, to acquire sharper and more courteous photography, begin at a constant speed.
7. Getting The Lighting Source Right
One of the most important aspects of the clothing photography ideas is the lighting setup. A good light source helps your photoshoot.
You can acquire more details and boost the appearance of your products with the correct lighting setup. There are two ways you can set up lighting: using natural light and buying an artificial lighting system.
To get a clear view of your apparel products, I recommend using artificial lights. Natural lighting sources, on the other hand, can be fantastic for your clothing photography ideas, but they still have a high likelihood of producing unwanted light.
When it comes to photography, getting the perfect amount of light and exposure can be difficult. Use enough lights and reflectors to create a pristine white background for the best results. Also, to acquire better exposure for your clothing product photography, think about the correct camera settings.
8. Using Foam Boards That Reflect The Light
When photographing based on your clothing photography ideas, a large amount of pricey equipment is required that you may not be able to buy. You can complete various chores with a few simple strategies, such as cutting from boards.
Many pricey studio gears can be replaced with inexpensive boards. It reflects light from the background, resulting in enough light to eliminate undesired shadows and generate ideal lighting.
9. Choosing a Backdrop That Best Fits The Clothing
Before shooting your clothing product photography, you must first set up your background. In order to accentuate the photos in front of the clients, most studios employ white or green backgrounds.
A white sweep or paper sweep will be enough for the white background. There are also a lot of cheaper green screen solutions online that you may look at and purchase from online stores like Amazon. When purchasing a backdrop, ensure that it includes stands and is large enough to cover the entire product.
10. Removing Tags from Clothing
Your clothes are labeled with a variety of different labels. Fiber content, country of origin, manufacturer, importer, or dealer, and price are all possibilities. Make sure the labels are removed before taking any single shot.
Those tags or labels detract from the appearance of your apparel. If your photos already have labels on them, you may always delete them in post-production.
11. Cleaning The Clothes
You should clean your clothes if they appear older owing to dust and flexion. To get rid of the dust and wrinkles, apply detergent and start washing until the clothing looks as clean as new. To get fashion photography, make your clothing as appealing as possible.
12. Iron Clothing beforehand
Crinkles can undermine the success of your clothing picture, whether you hang your items or utilize mannequins. Iron your garments before shooting photos to keep them in good shape.
If your clothes’ shots do cause creases or unattractive wrinkles, don’t panic; photo retouching in Photoshop can help you eliminate them.
13. Using A liner Roller
Lint, dust, and dirt stains are removed from clothes with a lint roller. A lint roller is a valuable item for quickly removing hair and debris from your garments while also cleaning them. When selecting a lint roller, consider the features that are most important to you.
14. Don’t Forget about Post-Processing
When taking photos, there’s a good chance you’ll end up with flaws in your clothing photography ideas. Don’t worry; you can use Photoshop your images to make them as flawless as you desire. It’s here that the magic takes place.
Whether your images require background removal, the removal of undesired items, various modifications, and more, retouching may transform them into stunning photographs that attract clients’ attention. You can employ expert picture editing services to fit your needs if you don’t have the time or ability to retouch your image appropriately.
Conclusion
In summary, clothing photography is used to showcase your product image online. That helps shoppers to see your product details, context, and textures.
By following the article, you can capture high-quality clothing images using multiple techniques and settings and apply those ideas.
You can do clothing photography as a DIY project by practicing and experimenting with different approaches. It is the best option if you are in your business development process.
FAQs
What are the most important elements of effective clothing photography?
The most important elements of effective clothing photography are a high-quality camera, proper lighting, and clear attention to product composition.
Do I need a professional camera for e-commerce clothing photography?
No, you don’t need a professional camera for e-commerce clothing photography. You can use your smartphone to capture top-notch clothing images.
Should I include lifestyle shots for e-commerce clothing?
Yes, you can include lifestyle shots for e-commerce clothing images. It attracts customers by showcasing texture, detail, and contrast and by showing how it looks when worn.
What colors of clothing look best on camera?
Warm colors of clothing look best on camera. You can wear any one of those colors: teal, cobalt, purple, and coral. It makes your image look good and appealing.
How can I ensure accurate colors in my product photos?
To ensure accurate colors in your clothing photos, shoot in RAW, use your camera’s white balance mode, and set up lighting properly. You can use a softbox or natural light for accurate color.
How can clothing photography help reduce product returns?
Professional clothing photography helps reduce product returns by creating high-quality product images. It shows the details, context, and texture of the clothes. When shoppers see the clothes as shown in the image, they are satisfied and don’t return.
How many images should I show per clothing product?
Use 3-8 images for your clothing product. Showcase your product from multiple angles, such as close-ups, low angles, upside-down views, bird’s-eye views, and more. This helps highlight your images with detail, context, and texture.
