Are your product images a little boring? Do you have difficulty making your apparel look great in online images? You are not alone; this is a common experience in e-commerce stores. You have great products, but your images do not tell the story.
There is a powerful secret you see the top brands using. It is called the “invisible mannequin effect.” This technique gives your apparel a professional 3D look, as it gives the impression of the clothing floating. This article aims to explore how ghost mannequin services can specifically help sell more of their product. At UK Clipping Path, we have seen and understand how this one product can make a big difference.
Now that you know the direction, let’s talk about what ghost mannequin services are and why it is the game-changer in online selling.
What Are Ghost Mannequin Services and Why Do They Matter?
So, what exactly is this trick? The “ghost mannequin effect” is a unique photo editing technique, also referred to as the “hollow man effect.” It is actually quite elementary in practice; we take a photo of your clothing on a mannequin, and in post-production, we partially remove the mannequin. The outcome is a clothing photo that keeps its shape, as though an invisible person is wearing the garment.
This enhances the value of professionalism. When customers view your products this way, they will trust your brand because your photos look unique and high-end. You show that you are a serious brand that cares about quality.
A very important aspect of this process is the neck joint service. This is where the real skill comes in. For the ghost mannequin effect to work properly, we will photograph the inner neck area of the garment separately, and our editors will skillfully insert the additional photograph into the main photo. It will recreate the back of the collar and create a complete and flowing look. Without a good neck joint, the image will look incomplete.
This degree of attention to detail is what distinguishes professional work from regular work. Our team excels in a variety of e-commerce photo editing processes that are focused on making your products look their best. We understand that every detail matters when presenting products on the web. From basic background removal work to even more complicated image manipulation work, we are qualified to improve the appeal of your brand.
Surely the ghost mannequin effect implies professionalism, but what does that equal for your bottom line?
The Tangible Benefits: More Than Just a Pretty Picture
A polished photo is a great start, but the real value is how it helps your business. The ghost mannequin effect offers concrete advantages that lead to real growth. Let’s break down how this service benefits you beyond just looking good.
Creating a Lifelike 3D Effect
The most significant advantage is the extraordinary 3D effect. Pictures of clothes on a flat surface can be somewhat uninteresting. You can’t see how the fabric drapes or how the garment is constructed. The ghost mannequin technique gives your clothes an authentic three-dimensional aspect. It allows your customers to visualize the fit and feel of the garment much better; that is, they can almost imagine just how amazing it would be to actually wear the clothes.
A Distraction-Free Shopping Experience
This yields a distraction-free shopping experience; when a customer is considering your product, you want their full attention on the actual item. Having a mannequin visible or having a busy background can distract the potential buyer. When the mannequin disappears, there is 100% focus on the garment. With nothing to distract the viewer, the customer can appreciate the lines, the texture, and finer details of your garment.
An Affordable, High-End Solution
It’s also a very affordable solution. Many brands think that they need to hire live models for every photo. This can be very expensive! You have to pay the model, the photographer, and the studio, and who knows how much more? With ghost mannequin services, you can have a high-end look at a lower cost. It is a cost-effective solution and an even smarter approach for businesses.
Saving Time and Optimizing Workflow
Finally, consider the time you’ll save. Photo editing can be quite time-consuming and technical. When you let the experts do this, it frees you up to focus on other, more important aspects of your business, like marketing, which could be building your customer service, product development, etc. The technical details are handled by us, and you can focus on growth. This is true workflow optimization.
And this is why so many successful brands depend on this kind of service. Check out our photo retouching services to see what else we can do to improve your images. We remove any distractions, color-adjustment, and make sure every photo is perfect.
So, while those benefits are compelling, how do those relate to the one thing every business cares about-increasing sales?
The Direct Link: How High-Quality Images Drive Conversions
Everything revolves around customer psychology. When a person shops online, they are inherently unable to experience the product physically. They are entirely reliant on your representation in the photograph to make a decision. Professional, high-quality images build confidence, serving as a visual cue that your product is also high quality. This trust is so hugely valuable in getting your customer to buy from you.
Clear images also help reduce returns. One of the largest headaches for online shops to deal with is customers returning products because they didn’t fit properly. The ghost mannequin effect has given a very clear and accurate idea of the shape and fit of the product. The better customers know what they are purchasing, the happier they will be upon receiving their product. A happier customer means fewer returns and grateful customers.
Numerous fashion brands have witnessed a significant increase in conversion rates as a result of the application of the invisible mannequin effect. While we cannot discuss specific numbers, the forward momentum is obvious. Better images lead to increased sales. It’s a simple and powerful connection. Just think about your own online shopping experience. You are always more likely to purchase from a shop with sharp, clear, and professional images of its products.
Someone must have the real skill set and tools to create this effect. The industry standard for this type of software is, and always has been, Adobe Photoshop. Our editors are artists of this software. They perform advanced procedures like layers, masking, and warping to achieve the final, polished image. This type of expertise is what completes a true professional look, and is not a simple second cut or something that can be done utilizing an automated app. It takes a human touch to create a quality image.
Now that you’re sold on the benefits, you may be wondering what you have to do. Here is the lowdown.
The Process: How to Achieve the Perfect Ghost Mannequin Effect
The ideal pictorial begins with photography, and it is quite straightforward. You are going to take at least two photographs of each garment. The first photograph of the garment is simply the clothing on the mannequin. This photo gives us the main shape and form of the product.
The second photograph is the inside of the garment at the neck and label area. You can achieve this photograph by flipping the garment inside out or laying it flat to show the details of the inside neck area that the form and the mannequin hide from showing. This second photograph is what we use for the neck joint service. Regardless, having these two photos will make the editing process much easier.
When we have your photos, editing magic begins. Our team has a specific process to create the final image.
- Clipping Path and Background Removal: It starts with clipping path and background removal. We will carefully trace around the product to cut it out from the background. This will make sure we have clean, sharp edges.
- Combining the Images: Next, we will combine the images. We will take the main picture of the garment on the mannequin, then overlay it with the second shot of the inner neckline. This is where we will create a “hollow” effect. This is a delicate process that takes attention to detail, and we make sure that both parts align nicely.
- Aligning for a Professional Finish: Alignment is incredibly important. We will make sure that your garment looks straight and positioned in the center of the photo. It is amazing how an image that, if ever so slightly tilted or asymmetrical, can dramatically reduce the professionalism of an otherwise wonderful design. We will adjust and warp the image accordingly to make it look perfect. symmetrical.
- Finishing touches: We will then work on the finishing touches. This step involves color corrections to make sure that the photo represents accurate and vibrant colors. We can also add some subtle shadows to give depth and realism to the product photo. These separate the great product images from the good ones!
A precise clipping path service is essential in order to design a flawless image. This is the foundation of what great product images are established on, and this is one area we pride ourselves on.
Now that you have an idea of the actual process and next steps, you will want to find the right provider of service to bring the product images to life!
Why Choose UK Clipping Path for Your Ghost Mannequin Services?
Deciding on a photo editing partner is a significant choice. You need a team you can trust. At UK Clipping Path, we take pride in our extensive expertise. We have been operating the business for years, assisting hundreds of businesses in improving their e-commerce presence.
We have a team of editors who are skilled and trained in advanced techniques as well as e-commerce specifications for photo editing. We aren’t simply editors. We’re an e-commerce business and a photographer’s trustworthy partner. We’re a valuable asset for your success.
We have established a reputation for being a trustworthy company. We will deliver exceptional quality work on time every time! We want to create long-term relationships with clients based on great results and happy customers.
We are a full-service solution for all your photo editing needs. We offer a variety of services, aside from the ghost mannequin effect. We also provide color correcting, shadow making, image masking, and high-end retouching. No matter what you need, we’ll work to make your photos look amazing.
We’d love you to take a look for yourself at what we can provide. Reach out for a free quote. Let us share with you how our professional ghost mannequin services will enhance your product images.
Conclusion
In the competitive world of e-commerce, you need every little edge to offer you the slightest advantage. The ghost mannequin effect is one such powerful tool, capable of enhancing product images, engendering customer trust, and ultimately, fostering increased sales.
Consider it an investment. You are not simply paying for a service; you are actually investing in your image, your customer’s experience, and the growth of your business. When you opt for professional ghost mannequin services, you are truly investing in your future success.
Are you ready to boost your product photos? Call UK Clipping Path today, and let’s build something great together.
FAQ
- What types of products is this service for?
It works for any type of garment. For example, it works on shirts, jackets, dresses, pants, blazers, and also swimwear. It showcases the better shape and details of each clothing type as well. - Is the editing completed by AI or a real person?
To get top quality, this work is handled by expert editors. They edit the photos themselves using software such as Adobe Photoshop to manually merge the images. This is done to guarantee a look that is simply not achievable through AI. - What does “workflow optimization” mean?
This just means we’ve saved you time and effort. By allowing us to do your photo editing for you, you can focus on other important business functions, like marketing, customer service, etc. Instead of spending time on technical editing work, we allow you to focus on your business.. - Does this service include the removal of the background?
Yes. The initial step in our process is to take the background away and isolate the product. Your final photo images are delivered with a clean or transparent background or a simple white background to fit your e-commerce site. - Why not just use a flat lay photo instead?
A flat lay photo does not accurately describe the true shape or fit of a garment. The ghost mannequin effect creates a realistic 3D look, which is much more inviting and informative to the customer.
