eCommerce fashion photography focuses on clothes and accessories items of fashion online and drives sales higher.
According to Etsy, shoppers say 90% of a customer’s purchasing power is good product photos. Fashion photography is all about making clothes and accessories desirable to a customer.
There aren’t any exact rules for perfection, but you can practice it, which will help you take outstanding product photos.
This article is going to prove to you everything when it comes to eCommerce fashion photography.
What is eCommerce fashion photography?
eCommerce fashion photography is the art of projecting the finest images of clothing, accessories, and fashion products on any online media platform. It beautifully showcases your fashion products, catching the customer’s eye.
10 Different Types of Fashion Photography for eCommerce in 2024
There’s a rich diversity of fashion photography types for eCommerce, each with its unique way of presenting clothing and fashion accessories.
Also, check out product photography ideas to drive your sales.
Ghost Mannequin Photography
Ghost mannequin photography means capturing photos of any cloth-wearing apparel from all sides and removing the mannequin while editing the image.
Editors remove models or mannequins from the image once the product photos are captured, providing the apparel products in their natural shape.
Ghost mannequin photography is a technique that removes not only the models or mannequins from the image but also gives a view of the natural falling, shape, and texture of the product within it.
Creating a 3D effect with this is attention-grabbing and helps attract customers at one glance; hence, it becomes essential for eCommerce to provide something very near to real-life experiences for customers.
Flat Lay Product Photography
Click and take flat lay product photography all the more turns vital to show the story of your fashion accessories. You only just need to set products in rows and take a shot from directly above.
You get the freedom to be as creative as possible with eye-catching compositions.
Catalog Fashion Photography
The main purpose of catalog fashion photography is to focus on clothes, garments, and accessories. It gives the viewer a clear view of the product and lets them imagine their appearance with it.
It provides purchasing specifications like price, size, and color. You can shoot your fashion items in a studio. Try to use a white or neutral background to keep the focus on the products.
Lookbook Fashion Photography
Lookbook fashion photography is all about visual storytelling. It aims to capture the mood and personality of the products, creating a narrative that resonates with the audience.
All the product photos of the lookbook are connected by a concept to sell the entire collection, not a single product.
Advertising Fashion Photography
There are several types of e-commerce fashion photography, and advertising fashion photography is one of them. It focuses on the products for a high-impact commercial purpose.
These images have a specific purpose: to feature key elements that encourage audience engagement.
Use a neutral background to highlight the fashion products. Try to showcase the vibrant lifestyle that resonates with the branding strategy.
High Fashion Photography
High fashion photography aims to showcase odd cosmetic procedures, clothing trends, and photo-shooting techniques to stir strong feelings. It focuses on creative vision, style, and concept along with products.
Renowned fashion brands, labels, and designers promote their products in an elite way through high fashion photography. To capture the intricate details of fashion products, you need big budgets, famous models, actors, and camera settings.
Street Fashion Photography
It is the most trendy form of eCommerce fashion photography that captures people, their clothes, and their styles. It focuses on documenting the appearance of normal life to create the illusion of a natural fashion approach.
It celebrates individuality and the diversity of fashion choices.
Use different backgrounds to show the details of products. Focusing on composition can make your product attention-grabbing.
Editorial Fashion Photography
Editorial fashion photography is a set of photos that are intended for publishing in fashion magazines or books.
Editorial fashion photos give direction that is influenced more by the editorial team and fashion items than a creative concept. These images are aspirational and tend to tell a story through lifestyle and commercial photography to create an appeal to the audience.
Runway Fashion Photography
Runway fashion photos are a great way to showcase your clothing and accessories.
You can capture the movement, poses, clothes, and accessories the way you want to choose to present your items. Better lenses can capture the photos with lowlights and perfect momentum.
360 Photography
These images are capable of showing a full panoramic view of eCommerce fashion photography. You can capture your products’ complete view of your surroundings from directly above to the ground beneath.
Try to capture your clothes and fashion accessories from every angle surrounding you.
How to Shoot Clothing Product Photography Like A Pro
There is no standard for shooting clothing product photography. Still, you can earn expertise by experimenting with shots in several ways.
Prepare Your eCommerce Fashion Photography Setup
That would help if you had the preparation to get the best eCommerce fashion photography. You’re well aware of everything to get the desired shot when you take preparations before your shoot. There are several things to keep in mind.
- DSLR: It is perfect for the shooting of your eCommerce fashion photography. You can capture everything everywhere all at once. For that perfect shot, you can try using the Canon EOS R5, Canon EOS 7D Mark 3, Canon EOS-5D Mark 3, and Nikon D7100.
- Lens: Wide-angle lenses can click pictures with a blurred background so that prominent objects remain focused. On the other side, some zoom lenses, like 35 mm, 50 mm, and 85 mm, may be a great idea in clicking your fashion products.
- Tripod: Observation shows that the key to a perfect click is stability. By using a tripod, blur can be minimized with the right angle and flexibility.
- Headlamp: Are you worried about shooting your eCommerce fashion photography in low light?
Don’t.
One can use a headlamp to control light while shooting outdoors. One shall find it wonderful to work with street fashion photography. One should try a lightweight headlamp with the provision for low-intensity control and full view for its best results.
- Reflector: The best is to use it in directing both natural and artificial light to your product. A reflector would amazingly enhance the light that falls directly on your subject in e-commerce fashion photography.
- Use white reflectors for a natural look.
- Gold reflectors will give a warm look.
Indoor Photoshoot Preparation
Studio setup can prove to be expensive, but an affordable DIY product photography studio setup can be made. You can easily set up your home studio within two steps.
Step 1: Equip Yourself
All you need for the basic setup of a DIY product photo studio are:
- A camera with a lens
- Tripod
- Light
- White foam board
- Thin curtain
Step 2: Photography Setup Arrangement
- Select an ideal table that will give you a strong and level platform.
- Collect your product and tool onto the table.
- Take a tape and clamp to avoid unwanted movements or wrinkles on your products.
Outdoor Photoshoot Preparation
You will require several things to get an outdoor photoshoot. They are given:
Mood board: Create a visual mood board to get an idea of what shots you will get in this shoot.
Lighting equipment: Always try to click your product photo in a natural lighting atmosphere. Try using reflectors and diffusers since they control the lighting and don’t give harsh shadows.
Shot List: Make a shot list to make sure you get the images you want. The following are some other things to consider while composing the image when shooting outside.
You are constantly making adjustments and readjustments in your camera for several various reasons, including:
- Background
- Position of Sun
- Shadows
Prepare Your Apparel Product
Gather your clothing and other items for the photograph set. Make sure your clothing is laundered and ironed. Remove the dust and any dirt on the cloth. Carry your cleaning solution along to the set.
Prepare the Model
Getting your models ready means that they should be comfortable during the photo shoot. You need to do a bit of rehearsing before the shoot with the fashion models. You must give them the proper directions so that they understand the role.
If you have new models to work with, then you must spend a little time with them to break the ice and get to know them. Then comes work.
Ensure the Best Lighting
Research some product photography lighting setup that could help you find ideas about how you’d like to light your indoor fashion shots.
Mix the strobe lights with V-flats to diffuse the atmosphere and then experiment with settings until you get something that works.
Do the set-up lighting test shooting far in advance before the photo sessions. And, better still, make a few test exposures with yourself as the subject, or with a stand-in, to make any necessary adjustments.
That’s what might confirm if your lighting and camera settings are right or not.
You can also use flash, even in dark, flat-light environments, and combine it with available ambiance. On sunny days, you could make spectacular fashion images with only reflectors placed correctly.
To have a better understanding of how the available light is acting on your fashion image, try to click a few images in the same pose with other angles of the model.
Shoot Your Desired Fashion Photo
You have to consider camera settings when you are going to shoot eCommerce fashion photography. It includes:
- Aperture: When you pick the right aperture for your shot, it will help to focus your products. It gives you sharper pictures with a lower aperture. Put the aperture at f/2.8-5.8 for the fashion photo shoot.
- Shutter Speed: For your eCommerce fashion photography, you must set up a fast shutter speed of about 160.
- ISO: In Fashion photography, photographers would change ISO from 100-400 to darken and brighten specific areas of the photograph by adjusting and reducing it.
5 Key Trends for eCommerce Fashion Photography in 2024
There have been vital changes in showcasing the product. However, some of the trends stand out from others for strong reasons. They are given:
Focusing Sustainability
By 2024, most consumers will have been raised to be very sensitive to nature’s role in our lives and demand eco-friendliness, so customers say.
According to customers, there should be more initiatives for green photography.
Brands shall reflect their commitment to sustainability through reflecting natural aesthetics in product photography.
Now, eCommerce fashion photography has to focus on sustainability, which captures elements of eco-friendliness and green procedures in production.
You use natural tones and backdrops to go with the very term of sustainability.
Cinematic Storytelling
That is breaking the binary product showcase in fashion photography for eCommerce. Cinematic techniques used tell a lot of stories with your product.
Cinematic lighting, composition, and props just nail it for a great narrative around the product.
Diversity and Inclusivity
It’s all about presentation.
The focus of fashion photography in eCommerce should be on the display of diversity: different body types, ethnicities, and age groups in product presentation.
This will bring more audiences to your shop and align with the brand identity for inclusivity and diversity.
Nostalgic Influences
Bring in vintage elements and retro and archive imagery into your eCommerce fashion.
Showing a nostalgic influence, it’s a growing trend helping to create a sense of timelessness while making an emotional connection with customers.
Bold Color Palettes
A bold color palette will help you capture the audience’s attention by standing the product apart.
You can apply bright background images, colorful props, and bold color palettes in your eCommerce fashion photography.
4 Best Practices for eCommerce Fashion Photography in 2024
By following these best practices, you can create stunning and effective eCommerce fashion photography that drives sales and enhances brand image.
See from Your Audience’s Perspective
Customer comes first.
Think about the pain points when buying online. Let customers know information about the product. Showcase the product details, fabric, fit, and features.
Taking close-up shots to highlight textures and intricate designs.
Be Consistent with Your Photography Style
Consistency allows customers to develop a brand identity. When you come across certain patterns, colors, and designs over and over, you instantly start to remember where they were. They linger on in your memory.
You will have more loyal customers to your brand if you come up with a strong visual identity for them.
Constant lighting, backgrounds, props, and color coordination will help in the branding Strategy.
Capture from Different Angles
It doesn’t mean that consistency is capturing your eCommerce fashion photography from the same angle. It will bore customers.
Capturing it from different angles provides a fuller view of the products to the customers and helps in the visualization of the appearance.
Now and then, try to shoot your product photos from different angles like high, low, eye-level, and Dutch angles.
All these mentioned above angles can provide you with various perspectives on the products.
Count Props as A Compliment
Props beautify the images and complete the story of the products. They should complement the product but not overdo it as it distracts the audience.
Try using props carefully, those that will raise a resonance with the branding strategy.
Hire Professionals to Fine-tune Your Fashion Photography
If you have high-volume products, then the need to hire professionals for editing evolves. Professionals can enhance real beauty and create visually appealing images since they are experts and have many techniques to ensure quick delivery.
Professional editors can access advanced software to enhance the quality of your images. They can also bring consistency to the images that work best for branding strategy.
If you need any professional eCommerce photo editing service, don’t hesitate to reach out.
