In the fast-paced world of e-commerce, where customers can’t touch or feel your products, stunning visuals are everything. They’re the key to building trust, showcasing quality, and ultimately, making sales.
But what’s the secret behind those captivating product photos?
Believe it or not, a pure white background for product photos can be your secret sauce. According to a study, 76% of product images online are presented with a pure white background to get the maximum focus.
Let’s discuss the key reasons behind choosing the white background for product photos.
Why Background Whitening?
There are many reasons for choosing a plain white background for product photos.
White Background Catches Attention in the First Impression
You may need clarification on which item is for sale in lifestyle images. Because they aim to present a product in a real-life way. It ends up focusing on multiple objects in a particular image.
But, when you choose a pure-white background, you prevent any distractions that can defocus your main object. A white background showcases your product in the main focal point. It leaves no unwanted elements in the image that can steal the focus.
Moreover, you won’t get tons of time to persuade your customers to purchase in the first place. According to Forbes, it takes only seven seconds on average to make an effective first impression. A white background makes it possible within a moment.
It Excludes Color Effects from Surrounding Objects
Online shoppers tend to investigate the true product color in the images. In other words, they want to be sure about the product color they are about to purchase. So, it’s crucial to present the true color of your product in images.
But any brighter object near the product can affect the product’s color. Brighter things may add unwanted undertones.
Again, the same object might seem different because of the warm or cold lighting, which ends in losing the true color.
White background for product photos is the one-stop solution to these issues. When shooting on a pure white background, no influencer will affect your true product color.
A Pure White Background Prevents Any Color Mismatch
Unlike any colors, white reflects all colors equally. This way the true hue of the products takes center stage. It prevents all the flunky shadows and color casts from nearby sources that might mess things up.
Moreover, a white background for product photos with neutral lighting catches the exact color. It excludes any color mismatch, improving user experiences from the customers’ ends.
White Background Creates Consistency in Branding
Repeated exposure to a signature style helps people remember your brand. When your audiences experience the same brand color, themes, and styles everywhere throughout your online presence, they recognize you easily. Moreover, a consistent branding style sets the mood and evokes emotions for your brand.
Using a pure white background for product photos gives you the most consistency. It evokes comfort in your customers by utilizing natural lights and focusing on the true color of your products.
Executing the lighting, angles, and camera reflectors in the same styles for all the product photos ensures that you are a serious seller in the market who wants to stay.
Who won’t trust someone professional with his presentation?
It Speeds Up the Product Launch
Working on a plain white background is easier compared to other elements. A pure white background also helps you create a lighter file size, which is a must when uploading online. This results in your product photos being prepared more quickly.
That is, a white background for product photos is helpful when you are on a tight schedule. When multiple colored backdrops need time-consuming complicated strategies to maintain, a white background prevents complications.
It saves time, money, and effort when presenting many products online.
White Photo Background Provides Solutions for Multiple Purposes
When you capture your products on a white background, you can utilize them for multiple purposes. You can create product photos with mono-color backgrounds or lifestyle images.
CG artists usually capture 36 photos from different angles on a white backdrop. They combine those images in the later stage to create a complete 360-image.
In eCommerce, it is required to upload multiple product images captured from different angles. A 360-image is a one-stop solution to this problem, as it allows the audiences to decide from which angle they prefer to see your asset.
It Is Applicable to Different Platforms
All eCommerce platforms require consistency with your product images. A plain white background is a key to this consistency.
Most of the eCommerce marketplace requires a transparent or a pure white background for product photos, as it eliminates distractions and makes your products the primary focus. No matter what the platform’s design is, a white background can create a cohesive product library.
White Background is Easy When Editing
It is easier to isolate your products from a white background with a photo editing tool. It allows for precise adjustments like background removal and color correction. No messy background colors mean less time spent cleaning up unwanted details.
It Reduces the Image File Size
When capturing photos with your camera, the raw file records all the color information. A white background has less color variation compared to a busy background. This means there’s less data to store, resulting in a smaller, faster-loading image for your website.
It Makes the Products Seem Larger and Brighter
White reflects all colors, bathing your product in even light. This brightens the product and fills in shadows, creating the illusion of a larger size. Think of it like a spotlight – the white background pushes the focus onto your product, making it appear larger and more prominent.
Get Background Removal Service from Experts
When you have fewer numbers of product photos to fix their background, you can handle it with your skills in photo editing tools. But, it becomes challenging when you lack the skill or have a huge amount of images to fix.
That’s where the background removal service comes in. The best practice is to get an expert’s help when facing any confusion and challenges.
