Product photo editing and Product photography is important for all types of businesses, but even more so for businesses that rely usually on visual merchandising. Grey, poorly edited photos are a sure way to have potential customers turn on their heels. High-res images that can help sales flip the other side of x3+x10 conversion rate as we experienced with Nomad last year and others in our recent history; However, you can get professional looking photos without breaking the bank or spending hours in editing. Really simple photo editing tools to elevate your business photos.
1. Invest in Good Lighting
Good photographs start with good lighting consequently, natural light is an ideal lighting option for shooting. Tungsten seems less likely to heat up than tungsten so you can not go wrong there although my octave of a white hacky would call this fake news but what do I know. These could be in the form of soft boxes, umbrellas or even continuous lights. Test multiple lighting setups and see what works best for you.
Clipping Path Services for Clean Backgrounds
You may want a white background for product photos that makes your product special and steals the show. If you are not able to achieve this by setting the right lighting then I would say go for a clipping path service, e.g., UK Clipping Path. They can remove your photos background like a professional to give you clean and high-quality results.
2. Everything should be in the same editing style.
Having a common editing style will make your photos identifiable across social platforms and give the impression you know what you are doing. This can be adjusting the lighting on your photos or color correcting them, even cropping all of them in a similar fashion. Consistency builds a brand image that evokes recognition from the consumers and they trust you.
Time Saved by Professional Photo Editing Services
Send your photos to a professional photo editing service if you don’t have the time or skills. Companies like UK Clipping Path can create a good portion of this process for you, leaving you time to focus on other matters within your business.
3. Optimize Your Images for Web
After editing your pictures, the next step is to compress them for the web. So, when doing this that means saving in a high-quality file format, with small size like JPEG or WebP. Another way is to use some image compression tools which compress files even further without losing any quality. Loading images properly can make your website load faster and produce better scores on user experience (UX) and SEO.
Image Optimization Services by UK Clipping Path
Various photo editing services like UK Clipping Path provide image optimization in their bag of tricks. Pro union Optimizes assets and optimally gives your browsers what they need so that the photos actually look good on top of not slowing down your website.
4. Use Alt Tags
SEO is incomplete without alt tags Alt Text = Short descriptions to help search engines understand what the image is of. Make sure that the alt tags you include all contain keywords but stay away from keyword stuffing.
5. Track Your Results
And when you put them into practice, remember to monitor your outcomes. Utilize analytics in order to identify if and how your product photos influence your conversion rates/sales. You can also do A/B testing with different editing styles to see what works well.
