The primary goal of product photography is to enhance the brand image to increase customer engagement. It refers to commercial photography that aims to capture detailed and attention-grabbing product images that can boost sales.
The eCommerce photography requires lighting setup, background material, and a lens with a good quality camera. It also requires a good understanding of visualization.
The primary focus of product photography is to present products in an attractive way to potential customers and encourage them to make a purchase.
This article aims to show several great product photography ideas working in 2024.
7 Product Photography Ideas
Product storytelling allows you to improve your brand’s identity, which depends on the creative styling of your product. The uniqueness in your product photos engages customers mostly.
Various product photography ideas on styling are persuading the viewers in 2024, such as –
Hanging products
Hanging product styling is the best example of creatively showcasing the products to gain your customer’s valuable attention. This allows your viewers to see your items from unique angles.
You can hang your products on a white background, a rustic branch, or a creative DIY structure.
It will create an illusion of an object that may defy gravity and seem supernatural, which is eye-catching for customers. Because it allows viewers to see the products realistically.
This approach is best for clothing, bags, and shoes. They are highlighting specific features like drape, movement, or functionality (pockets, zippers) to experiment with different hanging positions.
Show Products in Weird Use
Avoid conventional way of product photography by showing the product differently. It helps get the attention of the audience in a short time.
This sparks the engagement of potential customers. Highlighting the versatility and creativity of the products is one of its advantages.
Showing the product in natural use ensures a clear photo to describe the product’s purpose and follows the traditional way.
On the other hand, showing products in weird use decides to show products in a way no one has seen before.
Try to align weird ways to maintain your brand’s identity. Being unconventional doesn’t mean you don’t need to show the use of your products.
Try to use safe and useful ways to showcase your items.
Place Products in Reflective Surface
A reflective surface is great for adding depth and enhancing the visual appeal of a photo. Highlighting the product’s details and features adds another dimension to a boring image.
It is one of the most effective product photography ideas that evoke specific moods. For example, you can use water reflection to showcase your product which gives a sense of serenity and peace of mind.
On the other hand, mirror surfaces are used to present luxury products.
Try to choose the perfect reflective surface for the image. In case of showing delicate products use water reflection.
Also, glass should be selected as a reflective surface to highlight sharp lines and detail. And, choose metal to show bold and modern products.
Use Unique Stands
Grabbing attention and highlighting specific product features is an advantage to using unique stands. It helps to create stories by maintaining brand identity.
Through this, the product would appear more dynamic and interesting.
For example, a wood stand complements homemade jewelry products.
Modern stands can be used to showcase tech gadgets.
You can use vintage mannequins to showcase your clothing products.
Choose stands that will complement your product style. A unique stands show the materials and functionality.
Try using materials of wood, metal, acrylic, geometric shapes, old furniture, and natural elements to showcase and highlight the product quality.
Use Props Strategically
Props can evoke the aesthetics of product presentation. It adds context to the product and influences the buying decisions. Also, it emphasizes the features and functionality of your items.
Using proper props will help to complete the story of your product.
Without props, the products look flat and boring. If you use the wrong props it can be distracting. But the right props simply complement the products.
Try using props that complement the product and are visually appealing by eliminating cluttered objects.
Using unique props is one of the best product photography ideas that increase interest and focus on your products.
Highlight Product Features
E-commerce has become very popular in recent years and highlighting product features through presentation is more important than ever.
Building trust and confidence of the customers can be assured by highlighting product features.
It gives viewers a complete understanding of the product’s shape, dimensions, and functionality by increasing interest.
You can highlight product features by adding a background of stones, marble, wood, and fabric. Also, try to zoom in on your product to help customers see the products realistically.
Unique products need highlighting features to showcase details, close-up shots, and functionality.
Arrange Products in a Pattern
You can create a visually appealing and organized image by arranging several products in a pattern. It gives a sense of rhythm or unification by arranging multiple products in a pattern.
Arranging the same products multiple times and placing them in a design is one of the most effective product photography ideas.
Also, consistent products (sizes, shapes, colors) put in a grid, diagonals, or even geometric shapes can present the product engagingly and interestingly.
Try to arrange your product as it is telling the story of your product by using a unique and organic pattern. Do not impose any unnecessary pattern ideas that might destroy the sequence and make it less interesting.
9 Creative Commercial Photography Ideas
Think out of the box to grab the attention of your potential customers. Having creative commercial photography ideas, you can craft visuals to match the audience and leave a long-lasting impression.
Be Creative with Lighting
It is always best to use natural light as a lighting source. Use softboxes, reflectors, gels, and other tools to achieve the perfect product photo. You can use diffusers to soften harsh lighting.
Better use lighting styles that resonate with your brand identity and effectively showcase your product.
Rim light is another option that will give light product sides or edges. On the other hand, color gels on your lights and flashes will change the vibe of the photo.
Neon lights and signs for the backdrop will give a cyber-punk mood.
Proper product photography lighting setup is great for showing the product details and attention-grabbing to customers. It evokes emotions and creates moods for potential customers.
Creative lighting helps to tell the product story and ensure branding strategy.
Strange Angles
Try using strange angles to grab attention and showcase unique features. This will lead to higher engagement and increased brand awareness. Also, it gives the advantage of showcasing dynamic products.
The eye-level shot is a traditional way of product photography. Try to use different angles.
Like, using low angles can be effective in giving a sense of power, and, high angles can be used to create a sense of focus.
Also, dutch angles can add a sense of movement.
Be careful to use unusual angles. Because it can distort a product. Also, make sure to exclude the monotony of your customer by creating an odd angle to the image.
Macro Shots
Some products need close shots to showcase complex details, textures, and craftsmanship. Building trust and transparency through macro shots is one of the advantages.
It evokes moods and sensitive details by capturing macro shots.
Highlighting hidden beauty is one of the benefits of using macro shots. Also, it grabs the focus of customers on specific features of a product.
So, what is the best Canon lens for product photography?
You can use Canon RF100mm F2.8 L from Amazon to get the desired photos. Also, use Canon RF50mm F 1.2L USM Lens for flat-lay product photography.
Choose the right focus point to get a clear view of your items. Also, macro shots need proper lighting. Choose a narrow aperture for presenting the depth of an image.
Incorporate Creative Background for Product Photography
Providing unique backgrounds to product photos plays a vital role in elevating product presentation. Interesting background aims to tell stories of your product that simply influence the buying decisions of the customers.
Background can include textures of wood, stone, and fabrics. Also, geometric patterns can add extra dimension to the background.
You can use natural elements such as plants, rocks, smoke, and water. All the elements will add extra value to the product by telling its complete story.
Try to maintain clarity by maintaining the exact focus point. Also, remember to use a proper background that will complement your brand image and targeted audience.
Also, try not to overcrowd the background it might be distracting.
Keep Background in Focus
A clear background can showcase the product in a way that will tell the product story. Multiple product presentations need to keep the background in focus to maintain a sense of connection.
Also, a sharp background enhances realistic images of the product.
Try to balance between product and background. Avoid overcrowding the image by adding so many elements to the background.
Capture the Packaging Photo
Packaging photos of your product will surely increase the trust among the customers. Brands that are aware that packaging plays a significant role in branding strategy.
It creates appeal to make visitors convert into customers.
Try to capture a well-composed packaging shot by highlighting the design and aesthetics of the product. Good packaging gives a positive impression of the quality of the product.
Capture Flat Lays
Flat-lay product photography connects potential customers through unique storytelling. These types of photos are captured from a bird’s eye view with a proper arrangement.
It presents the visual stories of your products and evokes moods in the audiences’ minds.
Embrace storytelling with proper props is one of the best product photography ideas that evoke a positive image of the product to the customers.
Play with composition and angles to add personality to your boring picture. Highlighting the unique design and functionality of the product can add extra value.
Try to erase boredom from your product images by adding a background that complements your product.
Convey the Atmosphere
Exploring light and shadows is one of the great product photography ideas for creating an atmosphere to evoke moods.
You can choose elements that will add a specific mood to the product—using props with a purpose you want to make. Also, props will tell how the product is made and the feelings of using it.
Showcase the product clearly so that customers can see what they are buying. Try to choose the atmosphere that will match your brand identity.
4 Product Photo Editing Ideas
Raw pictures are flat and do not create appeal. Editing your product photos will add spice to them through color correction, highlighting the specific product details, and maintaining a natural vibe.
Let’s discover some product photo editing ideas that are working in 2024.
Use Photo Manipulation
It enhances clarity by sharpening details and proper lighting to create a crisp and visually appealing image with the help of photo manipulation.
Photo manipulation is one of the best product photography ideas that helps you get the focus on your product in the image. Also, it draws attention to the specific functionality of the photo.
Try using patterns, and diagonal lines to create visual interest in your potential customers.
The editing style should match your brand identity. Do not make the picture unreal by using photo manipulation excessively and do not hide flaws to gain customers’ trust.
Repeat Products in a Pattern
It is not necessary to show your product one time in an image. You can use your products several times by creating a pattern for the photo. It will give visual harmony by using repetition of the same products.
Try this method to uniform the image and make the story of the product engaging. It makes an emotional connection to customers through the image.
Try not to overstuff your image by adding too much of the product. Repeat but do not overdo it that might damage the product quality.
Play with the Perspective
Some changes in angles can add perspective to your boring product photography. Adding perspective to your product image can be done in many ways.
Count macro shots as one of the most effective product photography ideas, as it can capture detail-oriented product photos. Also, you can shoot product from very low to make it appear larger and more powerful.
Try using flat lays by shooting straight above the product. For larger product photography try to capture the picture from a higher angle.
Furthermore, reflective surfaces containing water, glass, or metal will add a dimensional perspective to the image.
Try to remember that adding perspective should not be distracting to your product. It needs to be visually interesting and engaging to the customers.
Prepare 360 Photos
Undoubtedly, it is one of the best product photography ideas. Preparing 360 photos stands out at this point.
It is great for customer engagement so that customers can virtually see the product from different angles. It builds trustworthiness among the customers.
Try to create an interactive 360 product view that will directly influence the buying decisions of the customers.
Hire Professionals for Perfection in the Post-production
Normally, a small amount of images can be fixed by you. But the bulk amount of images need expertise. At this point, you will need professionals.
Editing high-end products on a tight deadline is tough for any ordinary person. Images need creative expertise and specialized software use that can be ensured by hiring professionals.
They are efficient and make consistent best quality that is helpful for branding strategy.
Professional editors not only fix the errors in the photos but also make clear communication to the target audience through impressive images. We deliver the best product photography editing service.
