An eCommerce sales funnel is, in the simplest terms possible, a graphical representation of your client’s journey. Customers start off at the top of the sales funnel and work their way down through the various stages, eventually becoming repeat customers.
Many customers move swiftly through the sales funnel, going from being a lead to a fan in the blink of an eye. This happens when a customer sees something they want, purchases that thing, and then becomes an advocate for the company. Several other customers move through sales funnels at a slower rate taking weeks, months, or even years to get to the payment page.
If you take the time to thoroughly construct your sales funnel, it will serve as an efficient channel for both people who make snap decisions and those who put off making decisions.
Even though the specifics of each company’s sales pipeline are different, the fundamental architecture of the pipeline remains the same. If you sell items that are relatively inexpensive, such as cosmetics, children’s playthings, or supplies for animals, the length of your sales funnel is likely to be on the shorter side. Why? Simply because the price won’t be as much of a deterrent to purchase. Using the same line of reasoning, if you are in the luxury market (for example, selling expensive watches or jewelry, cutting-edge technology, or high-end automobiles), your sales funnel will most likely be longer.
Does Your Online Store Require a Sales Funnel to Be Successful?
In a nutshell, the answer is “yes” – you unquestionably do require a sales funnel for your online store. Prosperous companies always give some thought to the origins of their clientele. You may increase visitors to your site, enhance your conversion ratio, build your customer base, and grow brand awareness with the assistance of a sales funnel that has been well laid out.
In addition, the photographs of products are typically what draw customers to an online retailer’s website. Customers exploring your e-commerce website will feel a greater sense of interest in your products as a direct proportion of how consistent, attractive, and engaging the photographs are. Maintaining a color scheme that is uniform throughout all of your product photos is the single most effective step you can take to give your website a polished and professional appearance.
Additionally, it makes it simpler for the clients to select the things they want to buy. It is strongly recommended by industry professionals that you hire a professional editing company such as UK Clipping Path in order to give your product photographs a greater allure and appeal to clients. They provide an outstanding level of service at a price that is fair while maintaining their high level of competence and professionalism. When you own an online store, having access to a qualified design team that specializes in image background removal is one of the services you need the most.
To construct a funnel, you will need data. Before you get started, you should give some thought to the typical sources of your leads. On what social media platforms may customers engage with your company? Are ads on Facebook or Twitter a viable option for reaching customers? If you can determine where your prospective clients “are,” you will be able to target them in an appropriate manner and get them to the top of your funnel.
The Four Phases of a Sales Funnel for Online Shopping
The structure of the sales funnel was just brought up previously. Next, we’ll take a look at the four primary components of the funnel, and after that, we’ll discuss strategies that you may do to optimize your funnel.
Customers who are just becoming aware of their options are fresh faces in the marketplace. They learned about your firm through Google (here is where SEO strategies come in handy), a paid ad on Facebook, or an influencer. Do you offer a product that has a chance of appealing to them? Do they have a problem that you could help them solve?
You have a responsibility to inform these individuals about your company and position your brand in a positive light. Imagine that you are a gardener; you are now in the phase of your marketing plan in which you are planting seeds.
When customers have gotten to this point in the buying process, they are already familiar with your company and the products that you offer.
They have recognized an issue, sometimes known as a “pain point,” and are seeking ways to address it. They start entertaining the idea of purchasing your stuff. You’ll see an increase in interest during the evaluation stage if you provide a paid content upgrade to your users.
This stage is known as the middle of the funnel. You’ll need to put in a little more effort to see results — a call to action won’t do the trick in this case — but you’re getting closer and closer to the checkout process. It is imperative that you present these individuals with appealing content such as customer testimonials, tailored product descriptions, and other relevant material.
Customers who are in the “purchase limbo” stage are interested in making a purchase, but they are not entirely certain that they want to make that purchase from you. Not at this time anyway.
At this point in the process, it is your responsibility to make the choice as uncomplicated as possible for them. You need to demonstrate that you are superior to the other businesses in the industry, whether it be through the provision of superior items, superior shipping alternatives, superior aftercare services, or superior pricing.
You might want to consider including an exit-intent popup on your page. When a customer is on the verge of leaving your website, these ingenious tiny adverts pop up and offer them an incentive to stay, such as a discount, free delivery, or a time-limited bundle proposition. This can help increase your overall conversion rate.
The first transaction made by a customer is not the end of their journey through your sales funnel. It is significantly less expensive and more straightforward to keep an existing customer than it is to acquire a new one. Because of this, returning consumers are an essential component of successful eCommerce. This crucial and concluding stage of the marketing pipeline ensures that your customer base will continue to shop with you again and again.
Maintaining a strong connection may be made easier with the assistance of various loyalty programs that are based on points, client accounts that are value-driven, subscriber-only special offers, and frequent customer retention email series.
Develop user-friendly menus that may take clients directly to the pages they seek. Your site search should be optimized to make it easier for users to find the things they are looking for. Streamline your checkout process, do away with any unanticipated shipping costs, and provide customers with a number of different payment alternatives.
Eliminate as many obstacles to purchasing as you possibly can. Provide free shipping and free returns, answer presale queries through the use of a chatbot, and prominently display security badges to attract customers.