18 Top Clothing Photography Ideas to Improve eCommerce Sales

Clothing Photography Ideas to Improve eCommerce Sales

If you own a clothing store, you most likely try to concentrate on how to approach the product so that it has an impact on your entire sales. However, due to the tremendous rise of e-commerce, the time has altered. Clothing photography for eCommerce now required a clean background and high-end retouching to engage more customers. However, photographing product images is not as simple as pointing and shooting. 

Why Should You Care About Clothing Photography Ideas 

Clothing Photography Makes a Difference 

If you run an online store, you’ve probably noticed that attractive photos can attract a wide range of customers. Clothing photography does not require a significant investment, but it can generate a significant amount of revenue. Professional photos leave a positive impression on your audience and help them trust you.

It’s simpler to distinguish yourself from the competition.

The eCommerce industry has grown dramatically, and the stakes have never been higher. To win a competition, you must stand out, which is exactly what you did with your clothing photography. because the images demonstrate the level of creativity and professionalism that customers expect.

It’s simpler to distinguish yourself from the competition.

The eCommerce industry has grown significantly. To win a competition, you must stand out, which is exactly what you did with your clothing photography. because the images demonstrate the level of creativity and professionalism that customers expect.

You need to know what works best for clothing photography for eCommerce to stand out from the crowd. In this article, I’ll show you how to enhance your eCommerce sales by using 18 top clothing photography ideas.

18 Top Clothing Photography Ideas to improve eCommerce Sales

Top Clothing Photography Ideas

You need to know what works best for clothing photography for eCommerce to stand out from the crowd. In this article, I’ll show you how to enhance your eCommerce sales by using 18 top clothing photography ideas.

1. Don’t Be Afraid of Using Your Own Camera 

Using Your Own Camera 

Image Source: shutterstock.com

The camera is the first thing that comes to mind when it comes to clothing photography for eCommerce. With the correct settings and positioning, you can get high-quality product photographs with any camera. You’re good to go for clothing photography if you have a smartphone. Setting up a camera, on the other hand, is not as difficult as it appears. Even the camera’s manual mode can control ISO, aperture, and shutter speed automatically. However, you must take command in order to obtain the greatest possible clothing photos.

2. Using Tripod That Produce Better Clothing photography for eCommerce

Better Clothing photography for eCommerce

Image source: pinterest.com

Set up the camera on a tripod before shooting a single photo. It aids the camera in establishing a stable posture, reducing shake, and obtaining the desired results. Consider a mobile phone with a lens aimed at the topic; it’s difficult to hold it without your hands vibrating. As a result, the photo may have inconsistencies that you don’t want to put on your e-Commerce site. With a tripod, you may take many photographs from various angles without compromising the image’s uniformity.

3. Choosing The Right Lens For Your Camera

Choosing The Right Lens For Your Camera

Image source: adobe.com

Clothing photography for eCommerce is all about capturing the distinctive aspects of a tale. You’ll be able to achieve varied angles depending on the focal lengths you choose. The longer the focal length, the smaller the angle of view, and the higher the magnification, the longer the focal length. The shorter the focal length, on the other hand, the wider the angle of view and the lower the magnification.

When it comes to choosing the ideal lens for eCommerce product photography, you have a number of options, including fixed focal lengths, prime lenses, and zoom lenses with multiple focal lengths. There’s nothing wrong with that; it’s just a matter of personal taste.

Each focal length offers accurate catches from many unique angles as well as ultimate sharpness, resulting in truly stunning photographs. Here are some of the best lenses for garment photography.

4. Keep ISO as Low as Possible

The sensitivity of your camera’s sensor is measured in ISO. This is one of the three critical aspects for controlling the exposure and allowing your camera to gain light. In most circumstances, the lower the ISO, the better the image will turn out. If you take photos in poor light, you can increase the ISO to add more light to your photo and make the image flawless, but start with the lowest ISO possible and progressively increase until your product images appear properly.

5. Keep Aperture as high as possible

Keep Aperture as high as possible

Image source: domestika.org

Aperture refers to the amount of light that enters through the camera lens and is measured in values ranging from F1 to F22. To depict the proper apertures, the lower aperture passes more light to your camera, while the higher aperture passes less light. When you take many photographs with varied apertures, you will gain a better understanding. Because your product has to be more focused, you should keep the aperture as high as possible (F16 or F22) while photographing clothing product images.

6. Keep Shutter Speed Slow and steady

The shutter speed of your camera influences the exposure time, or how long the camera’s sensor is exposed to light while taking pictures. However, a greater shutter speed can cause your photo to freeze, whilst a slower shutter speed may allow motion blur.

All you need to do with clothing product photography is utilize a tripod to better place the camera. It enables you to catch the correct exposure without motion blur or freezing. So, to acquire more sharp and courteous photographs, begin at a constant speed.

7. Getting The Lighting Source Right 

Lighting Source

Image source: hensel.eu

One of the most important aspects of product photography is the lighting sources. You can acquire more detail and boost the appearance of your products with the correct lighting setup. There are two ways you can set up lighting: using natural light and buying an artificial lighting system. 

To get a clear view of your clothing products, I recommend using artificial lights. Natural lighting sources, on the other hand, can be fantastic for clothes photography though but they still have a high likelihood of producing unwanted light.

When it comes to clothing product photography, getting the perfect amount of light and exposure can be difficult. Use enough lights and reflectors to create a pristine white background for the best results. Also, to acquire better exposure for your clothing product photographs, think about the correct camera settings.

8. Using Foam Boards That Reflect The Light 

When photographing clothing necessitates a large amount of pricey equipment that you may not be able to buy. You can complete various chores with a few simple strategies, such as cheap from boards. Many pricey studio gears can be replaced with inexpensive boards. It reflects light from the background, resulting in enough light to eliminate undesired shadows and generate ideal lighting. 

9. Choosing a Backdrop That Best Fits The Clothing

Before shooting your clothing product photographs, you must first set up your background. In order to accentuate the photos in front of the clients, most studios employ white or green backgrounds. A white sweep or paper sweep will be enough for the white background. There are also a lot of cheaper green screen solutions online that you may look at and purchase. When purchasing a backdrop, ensure that it includes stands and is large enough to cover the entire product.

10. Flat lay clothing photography 

Flat lay clothing photography

Image source: bangonstyleblog.com

One of the ideal methods is flat lay clothing photography for eCommerce. This method can achieve the simplest impression in an online store because it does not add any mannequins or models, all you need to do is to lay out the clothes and take the shots. 

Before choosing the flat lay strategies, remember every clothing is not suitable with this method, but some do.

11. Ghost Mannequin photography

Ghost Mannequin photography

Image source: vspstudios.net

When visitors are considering purchasing a piece of apparel, they try to think about how the item will fit them and how they should appear. Using a ghost mannequin to create 3D effects all around the clothing can make people feel as if they are wearing it. With ghost mannequin photography 

When you can’t afford to employ a model, a mannequin might be a good alternative for eCommerce store clothing photography.

In comparison to model photography, this method saves time and labor. Make sure you take numerous photographs to ensure you get the ideal one.

12. Using Hangers

Using Hangers for clothing photography

Image source: youtube.com

Hangers keep your garments in form and prevent creases; in fact, they have a significant impact on apparel product photography. All you have to do is gather at least a dozen hangers, iron the clothes, hang them on the hangers, and take the pictures.

13. Model Clothing Photography

Model Clothing Photography

Image Source: shutterstock.com

Hiring a model is one of the best clothing photography ideas for creating a variety of looks. because models can strike a variety of stances and allow you to photograph the product from various angles, allowing you to present it in the most enticing light possible. When comparing clothing photography ideas on the internet, you’ll notice that clothing photographs featuring a lovely and handsome model receive the most attention.

14. Removing Tags from Clothing 

Your clothes are labeled with a variety of different labels. Fiber content, country of origin, manufacturer, importer, or dealer, and price are all possibilities. Make sure the labels are removed before taking any single shot. Because those tags or labels detract from the appearance of your apparel. If your photographs already have labels on them, you may always delete them in post-production.

15. Cleaning The Clothes

You should clean your garments if they appear older owing to dust and creases. To get rid of the dust and wrinkles, apply detergent and start washing until the clothing look as clean as new. In order to get the clothing photography for eCommerce right, make your clothing as appealing as possible. 

16. Iron Clothing beforehand

Crinkles can undermine the success of your clothing picture, whether you hang your items or utilize mannequins. Iron your garments before shooting photos to keep them in good shape. If your clothes shots do cause creases or unattractive wrinkles, don’t panic; photo retouching in Photoshop can help you eliminate them. 

17. Using A liner Roller

Lint, dust, and dirt stains are removed from clothes with a liner roller. A lint roller is a valuable item for quickly removing hair and debris from your garments while also cleaning them. When selecting a lint roller, consider the features that are most important to you. 

18. Don’t Forget about Post-Processing

When taking photos, there’s a good chance you’ll end up with flaws in your clothes. Don’t worry; you can Photoshop your images to make them as flawless as you desire. It’s here that the magic takes place. Whether your images require background removal, the removal of undesired items, various modifications, and more, retouching may transform them into stunning photographs that attract clients’ attention. You can employ expert picture editing services to fit your needs if you don’t have the time or abilities to retouch your image appropriately.

The best idea that will boost your sales

It’s no secret that the e-commerce business has been booming for a few years, and competition has risen dramatically. People rarely, if ever, judge a brand based on its visual presentation, which is where clothing photography ideas come in. If your clothing items are photographed well and are appealing, you may see a significant rise in sales. Clothing photography for eCommerce websites takes a lot of effort and time. With the mentioned ideas, you can go a long way and grow your business at a large scale.  

Clipping Path, Background Removal, Ghost Mannequin, Drop Shadow, Image Masking, Color Correction, Jewelry Retouching, and more.